Don’t Let Penny-Pinching Thwart Your Success

I would have avoided a tonne of anxiety if I had stopped penny-pinching and invested a meager $15 per month in a cloud accounting solution…

It took me six hours, but after going through my bank statements, sifting through my receipts, and classifying my expenses in an Excel spreadsheet, I was finally ready to send six months worth of information to my tax consultant.

But, I wondered:

  • Had I classified my business expenses correctly?
  • Did I miss something?
  • Would I get back money from the tax man?
  • Was I even doing this right?

I would have avoided all these questions – and the anxiety – by investing as little as $15 per month in cloud accounting software. Let’s face it: that’s just three fancy coffee drinks. My business is worth that!

But I hadn’t. Instead, as I write this, I reflect on why it took me so long even to record my expenses and income and what the costs of failing to invest in cloud accounting software were.

Penny-Pinching on Accounting Tools is All Too Common

No small business owner wakes up in the morning and says: “I’m excited about tackling accounting today.” This simply doesn’t happen. I’m one of those business owners, and the chances are you are too.

And why wouldn’t you be? All those numbers, knowing what tax forms to fill out and keeping track of expenses and income can be an absolute nightmare. There are also many other exciting business areas you’d much rather focus on — areas such as marketing, sales, and even customer service.
And when it comes to things you need to spend money on: Well, the list is long, right? Cloud accounting is one of those “it’s never the right time” purchases many of us put off and put off.

Besides, you have a perfectly good solution for your accounting needs: Word and Excel. They both do the job! You can quickly create invoices, track your income and expenses in a spreadsheet and consult that spreadsheet when you’re ready to file your tax return.

But, Word and Excel Have Their Pitfalls

By only using Word and Excel for accounting, you’re not doing yourself any favors. You know what I’m talking about if you’ve ever found yourself:

Going through the tedious process of re-opening invoices to fix common invoicing mistakes: Specifying the wrong date, excluding an invoice number or having the wrong invoice value
Sifting through a myriad of folders to find that elusive invoices and documents
Scrambling to find all that income and expense information you need to complete your tax return.

In fact, if you’re using Word and Excel, you may be leaving a lot of money on the table. Here are four compelling reasons why investing in cloud accounting actually costs you far less than doing it yourself.

4 Reasons to Stop Penny-Pinching on Your Accounting Solution

1. You’ll Have More Time for Billable Work

Even when you’re not making any errors on your invoices, you’re spending an unnecessary amount of time on invoicing. Think about it for a second…

You first need to find your invoice template which can take a while as you sift through folders on your laptop. Once you have it, you now need to update the client information, work out the invoice value, open up your mail account, attach the invoice (that you had to save as a PDF), type an email with a subject line and hit send.

Over the course of a year and many invoices, those extra minutes add up. Thankfully, by using cloud accounting, you can speed up the entire invoicing and accounting process, and also prevent some of those common invoicing mistakes.

FreshBooks, for example, lets you create professional invoices in a matter of seconds. The software updates the dates and invoice numbers without you even having to lift a finger. The solution also does the calculations for you, so you don’t have to worry about the math.

Other time-saving features include the ability to:

  • Set up recurring invoices that go out automatically each month, so you don’t have to worry about creating and updating a new invoice every time (ideal for those subscription-based clients)
  • Track expenses by connecting your bank account, so your expenses update each day automatically

All these time-saving features translate into having more time to focus on billable work, other growth areas (e.g., marketing), and work you love.

Isn’t it funny how – in the long run – we actually spend more time on the things we hate because we don’t devote time to them right now? So, invest money in accounting right now and you’ll reap the benefits later.

2. You Won’t Leave Hard Earned Cash on the Table

The discomfort I experienced when filing my tax return was because I wasn’t prepared and organized. Instead, I rushed around at the last minute trying to get my income and expenses together. I compare it to piecing together a puzzle; only it was harder because all the pieces were scattered all over the place.

Approaching your taxes this way puts you under a lot of pressure and leads to mistakes. Mistakes that can cost you a lot of money.

You see, when you’re running your own business, many expenses are tax deductible. Think of travel expenses, data costs, the office space in your house (if you work from home) or even that online course you bought to improve your skills.

You can get back a part of that cost from the tax man. However, if you don’t accurately track, categorize and keep an organized record of all these business expenses, you’ll end up forking out more money than you should.

Luckily cloud accounting helps create this organized and secure record so that you’re prepared come tax time. You’re able to access all your expense and income records from one place and easily categorize expenses by assigning tax-friendly business categories.

How much easier is that than having to reconcile all your numbers from spreadsheets, receipts, and bank statements?

3. You Master Your Finances and Cash Flow

Have you ever found yourself struggling to pay bills at the end of the month due to poor cash flow? I’ve certainly experienced this and it’s a common problem for many small business owners.

Invariably, you’re left scrambling to get just enough money to cover costs, let alone grow your business. You may find yourself using your credit card to cover expenses. Maybe you’re asking family and friends for a loan? Or, perhaps, you’re lucky and a client payment arrives in the nick of time.

But this isn’t really how you want to run your business, right? I bet you’d want far less anxiety and more comfort month-to-month. The question is: How do you get this level of comfort?

You become a master of your cash flow by getting a firm handle on your income and costs. If you’re not tracking how much money is flowing in and out of your business each month, how do you expect to improve your cash flow? Think of it this way: You won’t know what to improve if you’re not tracking the variables (income and expenses) that affect your cash flow.

For example, if you monitor your income from month-to-month, you can pinpoint lower than usual income months and then identify why this is the case and look for solutions to fix it.

It may be that you don’t have enough clients – in which case you should spend more time marketing yourself. Or, perhaps you have too many late payers which mean you should either find better clients or speed up the collections process.

Regardless of your situation, an accounting solution will help. Cloud accounting helps you track income and expenses and does what a solution like Word and Excel cannot do. With cloud accounting you can:

  • See how your business is doing thanks to automatic income and expense reports
  • See what invoices are outstanding
  • Set automatic late payment reminders that go out on a schedule for late payers
  • Make it easy for clients to pay you online via credit card (yes, you don’t have to wait for a check which can take weeks, and in some cases, months to arrive)

4. You Feel Proud That You’re Doing It Right

An often overlooked benefit of using cloud accounting is the feeling you get from investing in a solution that actually helps your business succeed.

An investment in cloud accounting ensures that you’re putting your best foot forward for your business. Why? Because you’re using the right tools to grow your business without hacking together solutions that cost you time and money while also causing stress.

There’s something inherently rewarding about knowing that you’ve done your best to grow your business. Not only does it give you a massive sense of pride but it also makes you feel like a more “legit” business owner.

And in the end, there’s a lot to be said for seeing yourself as a serious business owner. Because let’s be honest, if you don’t, how can you expect clients to see you that way?

The Bottom Line

It’s unlikely that you’ll one day wake up excited to tackle accounting. And that’s okay. But accounting is part and parcel of running a successful business. So, don’t make it even harder for yourself by using solutions such as Word and Excel that only cause problems.

Instead, invest in cloud accounting software such as FreshBooks that – for as little as $15 a month – will:

  • Give you more time for billable work
  • Prepare you for the tax season
  • Help you become a master of cash flow
  • Make you feel proud knowing that you’re doing everything in your power to grow your business

FreshBooks makes running your small business easy by ensuring you spend less time on accounting and more time on the work you love. Sign up for a free 30-day trial today.

about the author

Freelancer & FreshBooks Customer Nick Darlington is a FreshBooks customer and small business owner who's been running a writing business for close to four years now from his home in sunny South Africa. When he’s not sharing his knowledge and experience about how to successfully run, manage and grow a small service business, he’s helping aspiring and established writers succeed at WriteWorldwide.