As a small business owner, it’s key to reach your target customer in a number of ways. That means you need to consider going beyond the obvious sales pitch and website call-to-action. One great way to accomplish this is by starting a small business blog.
Now at first, it might sound like a daunting task—“how much will this cost me? How will I make it look presentable? How much time will I have to dedicate to creating quality pieces?” All the questions may seem overwhelming.
But for the small business owner-slash-new blogger, there’s a solution: Create your business blog on Medium.
Medium.com has been changing the game for small businesses, giving small businesses the opportunity to broaden their customer reach, cut costs and establish strong brand identities. Simply said, Medium is a diverse blog filled with the by-lines, ideas and opinions of entrepreneurs, freelancers, bloggers, thought-leaders, artists and much more. Although still a relatively new platform, Medium is quickly growing into a publishing powerhouse, reaching upwards of 30 million views a month.
Still skeptical? Here are 9 reasons why you should reconsider.
Reason #1: Build Your Brand Identity on Medium By Creating a Publication for Your Small Business
On Medium, you have the ability to create a “publication.” Here, you’ll be able to insert your brand and really make it your own. You can upload your logo, add your social media icons and even connect it to your company website. As an added bonus, you have the ability to work with other talented writers on Medium and request to use their work for your publication. This provides an endless pool of great content and allows you to diversify your writing.
Reason #2: Medium Does the Work for You: Strong Website SEO Makes Your Content More Findable
Because Medium is such large, reputable website, it ranks pretty high in Google searches. SEO is tricky if you’re not familiar with it, so why not start your blog on a platform with established SEO? This allows you to concentrate on shelling out great content and improve as a writer—without the fussy technical requirements.
Reason #3: The Website is Easy to Use Regardless of Your Technical Skills
Medium is a great gateway into the blogging world.
WordPress, Wix and Squarespace are all great blogging platforms, but have a longer onboarding process—one that busy business owners may not have the time for. Medium, on the other hand, is easy to set up and use. Simply write a story on your smartphone or laptop, upload a picture choose, your tags and hit “Publish”.
Reason #4: You Have the Potential to Reach Large, Established Audiences
Medium is still a relatively new platform, but pulls in 25-30 million visitors a month. What’s great is they give you the immediate ability to reach large audiences whereas, if you start your blog from scratch, you’d need to build your audience from the ground up.
Reason #5: Readers Can Easily Find Your Content with Hashtags That Actually Work
Medium’s hashtags are referred to simply as ‘tags’. Unlike Twitter and Instagram, they actually work. Medium offers writers five tags per story, and this is how they categorize each of the pieces. It prevents ‘spammy’ accounts from tagging a post 100 times and provides a wonderful user experience for readers. So, when readers search “self-improvement”, they know they will be receiving great, focused content.
Reason #6: You’re Not in it Alone—Other Small Businesses Blog on Medium Too
Here are a few examples of small businesses that saw the value in Medium and decided to build their brands on the platform.
Reason #7: Explore, Learn and Surround Yourself with Other Small Businesses Just Like Yours
One of the biggest benefits of joining Medium is the opportunity to surround yourself with like-minded individuals in your industry. In turn, you can even take away a thing or two of how to run your business better. There are some great thinkers and writers in each category on Medium, so you can connect, learn (and even collaborate) every step of the way
Reason #8: Exceptional Design and User Experience for Your Customers
Medium is known for its minimal, but beautiful design and user experience. While yes, it’s very easy for your small business to produce and publish content, it’s even easier for your readers to consume.
Medium takes care of the design and user experience so that you don’t have to as a publisher—saving you valuable time.
Make It Easier on You, the Small Business Owner
Medium presents a powerful opportunity. It’s a relatively new publishing site that cultivates, fosters and promotes meaningful messages and conversations. Especially if you’re new to blogging, chances are you’ll have less time to dedicate to creating a blog from scratch. Medium is a great gateway into the blogging world—you can focus more on the content you share, and less on the aesthetics of the blog itself.
By publishing your small business blog on this platform, you have a chance to became a part of new-age social connection and conversation, while continuously building the identity of your brand and attracting more clients.
about the author
Cole is a content marketer, copywriter and blogger who works with brands on sharing their unique value through pretty, well-written stories. Having collaborated with a number of startups and small businesses across the United States, Cole takes a content-first approach to marketing and growing the organizations he works with.