🧟‍♂️ Which Halloween Creature Haunts Your Small Business?

What scares you as a small business owner?

Halloween Creature

Running your own small business can be tricky—and at times, scary too! Despite the many upsides of being your own boss, there are aspects of running a business that will unavoidably give you the jitters.

But odds are, a particular kind of specter haunts your small business. What’s keeping you from getting a good night’s rest? We want to help reveal those monsters, once and for all: Which Halloween creature haunts your small business?

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    The Cash Flow Vampire

    Feel something sucking your business dry? Watch out! You’ve got a vampire at your neck.

    Here are some signs that you need to worry about the cash flowing in and out of your business:

    1. Money disappears as fast as it comes in
    2. You feel out of control of your costs
    3. Profitability seems like a vague, all-too-distant possibility
    4. You’re terrified you’ll go bankrupt
    mastering cash flow

    The small business owner who struggles with cash flow tends to live through month-end drama, chasing up on unpaid invoices, waiting for checks to clear, and wondering how they’ll meet obligations and pay bills.

    The good news is you can put a stake once and for all in that cash flow vampire with a few simple steps:

    Just a few simple practices, and you’ll be saying, “Poof! Bye-bye, Dracula!”

    You’ve Got a Witch on Your Back!

    The poor witch. So often in history, she was simply a misunderstood woman.

    It’s clearly just a marketing problem: Green skin, warts, and a cackle that sends shivers through those around her. No wonder everybody runs away!

    Here are some signs that you may be haunted by bad marketing:

    1. You just don’t seem to attract new clients
    2. The competition always seems to stand taller
    3. You get queries for the wrong kind of work
    4. People simply don’t understand your product offering!

    It really doesn’t matter how great your product or service is if nobody gets to experience it. It would help if you got better at tooting your own horn and standing apart from your competition.

    Some steps to purge that witch from your business are:

    Now you can have that gingerbread house all to yourself!

    You’ve Got Ghoulish Clients

    Bad clients are the ghouls of the small business owner. They creep away when invoices are due and are very likely to ask for more, for free.

    You probably already know if you’ve got ghouls. Odds are, it’s the brunt of what you complain about!

    Here are some signs ghouls are haunting you:

    1. Projects regularly scope creep and end up much bigger than how they started out
    2. Money talk is always a difficult conversation with these clients
    3. Certain clients ghost you when it’s time to pay up

    Fortunately, you can chase those ghoulish clients away. Focus on establishing loyal anchor clients and learning a few easy tactics to tame scope creep on projects. Try:

    Be haunted by ghouls no longer!

    Win New Clients

    You’ve Got an Old-Fashioned Ghost

    Feel that panic at the end of the day about what you’ve accomplished? Wonder if you’ll ever get a grip on your workload? If a ghost haunts you, you may have a time management problem.

    Some signs that a ghost haunts you:

    1. The days, weeks, and months simply fly, and you never seem able to accomplish all you had intended
    2. There are whole areas of your business that you’re neglecting because you just don’t have time
    3. Everything just feels clunky – as though you’re always taking the long way around

    Like a ghost, time is hard to see and touch. But you’ll definitely feel it when you’re on the wrong side of it! Exorcize the ghost of time management by taking control of your hours and minutes:

    Conclusion: It’s Really All Your Imagination

    One thing all these haunting creatures have in common? Well, they’re not real, of course! We all tend to exaggerate the things we’re most afraid of. We hear something go bump in the night when there’s nothing there.

    Whatever you’re most afraid of can usually be broken down into a pretty straightforward, easy-to-address problem. After all, there’s another thing these ghouls, ghosts, witches, and vampires have in common: They can all be defeated.

    Happy Halloween from your friends at FreshBooks!

    Daniel Reiter

    Written by Daniel Reiter, Editor-in-Chief, FreshBooks

    Posted on October 30, 2017