5 tips for brand marketing on Twitter
Last Thursday I gave a talk about Twitter to the Toronto chapter of the American Marketing Association (AMA). I told them the FreshBooks story and how we like to Execute on Extraordinary Experiences Everyday, then I gave them 5 things a marketing department can do with Twitter and I thought I’d share those things here and give some examples of how we do each one at FreshBooks.
Disclaimer for non-Twitter freaks: read the conversations/photos from the bottom up, that’s the way conversations work on Twitter!
Serve customers
We use our @FreshBooks account to answer questions – doing support for our customers is what initially led us to use Twitter.
Establish brand voice
As you can see, we like to be playful, silly and inane here at FreshBooks.
Deepen relationships
Here’s an example of a customer who was having a rough day and we wanted here to know she’s not alone, we also sent her flowers.
Engage brand fans
We like games, and this is us playing “Eye Spy” on Twitter with some friends.
Break news
This one went out about 15 minutes we before our last release…
Parting thought
As you can see there is lots you can do with twitter – we think you’re only limited by your imagination!
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2:23 pm
Solid tips Mike.
Though I’m very familiar with the FB story, would have liked to see you presentation.
2:51 pm
Excellent advice as always, Mike.
3:13 pm
Mike,
Like the 5 examples of how you engaged in the conversations, whether introducing a topic, addressing one or responding to one. It think it’s that simple.
Who needs 500 pages of twitter advice? These tips nail it in 5 headings.
3:15 pm
@chris
8:24 am
Thanks for posting your notes Mike! I’ve added a link back from my presentation / post on my blog.
8:25 am
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[...] 5 tips for brand marketing on Twitter (Freshbooks) [...]
2:41 pm
[...] is a relatively new word in the world of small business, public relations and marketing. Yet, Twitter continues to prove itself as a huge, powerful tool in strengthening brand identity and in creating [...]
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2:41 pm
The flowers made my day a little brighter.
Even better, I posted on the forum a while ago and it was a conversation with you and your team instead of a standard response. I typically dislike forums but love yours!
6:44 pm
You’re the best, Chel! Where would we be without you? One super awesome story short, that’s for sure! ; )