Whether you’re a seasoned marketer or not, it’s imperative to stay on top of industry trends in order to grab the attention of existing (and prospective) customers.
If you want your business to succeed (whether that’s an online business or a traditional business with a storefront), marketing smarts are a must. In order to stay competitive, you need to stay up-to-date on the latest business strategies and marketing tactics (whether that’s trying a new email marketing technique or embracing the latest content marketing trends on your blog and social media channels).
And one way to stay in the loop on what’s currently considered effective marketing? Marketing podcasts.
Podcasts (including business podcasts and marketing podcasts) are becoming an increasingly popular way of staying in the know while on the go. But, with the plethora of options that exist, it’s sometimes challenging to cut through the noise—and find the actually good marketing podcasts, whether that’s a digital marketing podcast, a social media marketing podcast, or a weekly podcast packed with actionable marketing tips.
To help you focus on resources that can really pack a marketing punch, we’ve narrowed down 10 of our top marketing podcasts to help you get the knowledge, tactics, strategies, and insights you need to take your marketing (and your business!) to the next level.
Here are some of our favorites for your listening pleasure (in no particular order).
- 1. The Online Marketing Made Easy Podcast by Amy Porterfield
- 2. Duct Tape Marketing Podcast by John Jantsch
- 3. The #AskGaryVee Podcast
- 4. Copyblogger FM
- 5. The Marketing Growth Podcast
- 6. The Smart Passive Income Podcast
- 7. The Long Game Podcast
- 8. Last Week In Local Search
- 9. The Marketing Over Coffee Podcast
- 10. The Art of Likability
- 11. Social Media Marketing Podcast
- 12. Marketing School Podcast
- More Marketing Podcasts
- Webinar: From Shoestring to Scaling: Improve Your Marketing Strategy on Any Budget
1. The Online Marketing Made Easy Podcast by Amy Porterfield
Listening to the Online Marketing Made Easy podcast with Amy Porterfield is like having coffee with a good friend—which is why it’s so many people’s favorite marketing podcast.
Amy is an online marketing expert that really knows her stuff—she’s been featured in Forbes and Social Media Examiner, to name a few—but her laid-back and relatable approach makes her one of the most popular marketing podcasters in the business world. Along with the expert guests featured on Online Marketing Made Easy, she artfully breaks down how online marketing can affect every area of your business—along with actionable marketing advice to help you implement the digital marketing strategies discussed in your own business (even social media marketing).
In this episode, Amy chats with Dr. Axe, a natural health doctor whose Facebook page attracts over 6 million views per month.
2. Duct Tape Marketing Podcast by John Jantsch
Seth Godin thinks John Jantsch is the bees’ knees and we would tend to agree. John Jantsch is an author, speaker, and marketing consultant who specializes in assisting small businesses (and small business owners). He’s now also the host of his own podcast, Duct Tape Marketing, which offers actionable and attainable tips to help market your business at every stage of the marketing cycle.
John chats with authors, experts, business professionals, and thought leaders like Joe Pulizzi, a leader in the content marketing community and founder and CEO of Content Marketing Institute. Make sure to grab your pen and paper because you’ll want to take notes!
3. The #AskGaryVee Podcast
Gary Vaynerchuck is a respected author and speaker in the entrepreneurial space—with a refreshingly honest approach. Straight out of college, he took the reins of his family wine business and grew it from $3 million to $60 million.
His interactive podcast allows his listeners to get insightful answers to their questions using the #AskGaryVee hashtag—sometimes with the help of special guests. Gary’s expertise and style have even attracted a group of diehard fans called “Vanyniacks.”
On the Ask Gary Vee Podcast, Gary addresses hard-hitting topics relevant to entrepreneurs everywhere. You’ll want to check out Advice to My Younger Self, Success Metrics & Overcoming the Past.
4. Copyblogger FM
Thirsty for knowledge, but don’t have the time to acquire it? No problem! Copyblogger FM, hosted by Copyblogger partner Tim Stoddart, offers weekly, bite-sized, digestible episodes (about 20–30 minutes long) to help you stay on top of emerging marketing trends. This is a podcast created by the folks at Copyblogger.com, the experts in creating killer online content.
All the juicy morsels—from content marketing success stories to the sensitives of writing about tragedies—can be found on Apple Podcasts.
5. The Marketing Growth Podcast
Hosted by author, speaker, and digital marketing consultant Shane Barker, the Marketing Growth Podcast tackles topics spread across five relevant categories: mindset, influence, marketing, productivity, and business. With an aim to make digital marketing (including social media marketing) concepts more accessible for everyone, each episode hosts successful entrepreneurs, business owners, and digital marketers to share helpful insights, stories, and strategies.
6. The Smart Passive Income Podcast
Podcaster Pat Flynn was a pioneer in marketing podcasts. Launched in 2009, Smart Passive Income has grown into one of the most well-known and well-respected business podcasts in the industry. Featuring interviews with top online marketers, entrepreneurs, and industry experts (including Tim Ferriss, Amy Porterfield, and Gary Vaynerchuck, to name a few), Smart Passive Income shares advice and tactics for how to effectively grow your online marketing business—and how to grow it the smart way.
Smart Passive Income currently has a catalog of over 560 weekly podcast episodes covering just about every marketing topic under the sun—so no matter what questions you have or marketing issues you’d like to explore, you should be able to find what you’re looking for.
7. The Long Game Podcast
Being successful in marketing requires you to think about the long game—and that’s what The Long Game, a marketing podcast from the team at Omniscient Digital, is all about. Hosted by Omniscient Digital co-founders Alex Birkett and David Ly Khim and Head of Content Allie Decker, the podcast shares interviews, tips, and strategies to help marketers, business owners, and entrepreneurs set them up for marketing success in the long-term.
8. Last Week In Local Search
If you’re a local business—and are looking to market your business locally—you’ll definitely want to check out this marketing podcast: Last Week In Local Search. This weekly podcast, hosted by the team from local search authority LocalU, breaks down the latest news in the local search world—including industry trends, relevant news, and actionable local search tactics.
Each episode reviews what’s happened in local search in the previous week—so if you want to stay up-to-date with the latest tactics and strategies, make sure to tune in weekly. (And because each episode is only 20 to 30 minutes long, you have no excuse to miss it!)
9. The Marketing Over Coffee Podcast
If you like your digital marketing podcasts to have the feel of a casual conversation between colleagues over coffee, you’ll want to check out Marketing Over Coffee. Hosted by veteran marketers John J. Wall and Christopher S. Penn, this weekly podcast is actually recorded at a local coffee shop outside of Boston, where the two talk about all things marketing as well as interview big names in the industry—and have been doing so for over a decade.
10. The Art of Likability
Would you rather work with someone that gives you a great first impression and you instantly like? Or, someone who might be just as good at their job or craft that you really don’t like that much? The answer is pretty obvious, but it’s worth noting that increased likability improves your leadership and builds deeper relationships with the people around you, including your customers. In turn, this creates more success in all areas of your life.
Check out all the episodes on Google Podcasts.
11. Social Media Marketing Podcast
The social media marketing podcast is built for marketers who want a leg up navigating the fast, constantly changing social media jungle. The Social Media Marketing Podcast is brought to you by the Social Media Examiner.
With expert interviews from leading marketing and social media marketing pros, join the founder of the Social Media Examiner, Michael Stelzner as he uncovers new strategies and actionable tips to improve your social media marketing.
Check out all the episodes on Apple Podcasts. And if you’re hungry for more social media marketing podcasts check out the Social Media Marketing Talk Show.
The Social Media Marketing Talk Show is the longest-running weekly talk show dedicated to social media marketing news and strategy.
The show is broadcast live and available as a podcast.
12. Marketing School Podcast
Hosted by Neil Patel and Eric Siu (2 digital smart guys you may have heard of before), the Marketing School marketing podcast is your daily dose of ACTIONABLE digital marketing lessons that Neil and Eric have learned through years of being in the trenches. They cover things like the latest SEO, content marketing, social media, email marketing, conversion optimization, and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, this might be the most actionable marketing podcast that you ever encounter.
More Marketing Podcasts
In addition to the podcasts we already covered, there are plenty of other marketing podcasts that cover digital marketing, marketing strategies, and even topics in the content marketing space. Here are a few more that you’ll want to add to your queue, including:
- Social media news: Insider Insights
- Digital marketing: The Digital Marketing Scoop
- Mobile marketing: Mobile Growth and Pancakes
- Search engine optimization: Search Engine Journal
- Growth marketing: Growth Marketing Toolbox
So, what’s your favorite podcast? Which marketing experts have given you the best advice in your time as a small business owner? Do you have a great podcast that we haven’t listed here that should be? Let us know in the comments.
At FreshBooks, we love podcasts and are always on the search for the best out there. We sponsor some of the ones mentioned above, as well as a few other fantastic marketing podcasts. Here are a few:
Webinar: From Shoestring to Scaling: Improve Your Marketing Strategy on Any Budget
This article was updated in April 2022