Whether you’re a seasoned marketer or not, it’s imperative to stay on top of industry trends in order to grab the attention of existing (and prospective) customers. What’s one way entrepreneurs and marketing professionals are achieving this? Podcasts.
Podcasts are becoming an increasingly popular way of staying in-the-know while on-the-go. But, with the plethora of options that exist, it’s sometimes challenging to cut through the noise. To help you focus on resources that can really pack a marketing punch, we’ve narrowed down the list to our top five podcast—favorites for your listening pleasure (in no particular order):
Online Marketing Made Easy by Amy Porterfield
Listening to the Online Marketing Made Easy podcast with Amy Porterfield is like having coffee with a good friend. Amy really knows her stuff—she’s been featured in Forbes and Social Media Examiner, to name a few, but her laid back and relatable approach makes her one of our favorite marketing podcasters. Along with expert guests, she artfully breaks down how online marketing can affect every area of your business.
Listen: In this episode, Amy chats with Dr. Axe, a natural health doctor whose Facebook page attracts over six million views per month.
Duct Tape Marketing by John Jantsch
Seth Godin thinks John Jantsch is the bees’ knees and we would tend to agree. John Jantsch is an author, speaker, and marketing consultant who specializes in assisting small businesses. His weekly podcast, Duct Tape Marketing, offers actionable and attainable tips to help market your business at every stage of the marketing cycle.
Listen: John chats with authors, experts and thought leaders like Joe Pulizzi, founder and CEO of Content Marketing Institute. Make sure to grab your pen and paper because you’ll want to take notes!
The #AskGaryVee Podcast
Gary Vaynerchuck is a respected author and speaker in the entrepreneurial space—with a refreshingly honest approach. Straight out of college, he took the reigns of his family wine business and grew it from $3 million to $60 million. His interactive podcast allows his listeners get insightful answers to their questions using the #AskGaryVee hashtag—sometimes with the help of special guests. Gary’s expertise and style has even attracted a group of diehard fans called “Vanyniacks”.
Thirsty for knowledge but don’t have the time? No problem! Copyblogger FM, hosted by Sonia Simone, offers weekly, bite-sized, digestible episodes (about 20–30 minutes long) to help you stay on top of emerging marketing trends. This is a podcast born from the folks at Copyblogger.com, the experts in creating killer online content.
Listen: All the juicy morsels – from content marketing success stories, to the sensitives of writing about tragedies – can be found in iTunes.
Social Media Marketing Happy Hour
Don’t believe the name because you won’t need a whole hour to tune into this uniquely frequent podcast, airing seven days a week. Each 15-minute episode is jam-packed with social media marketing tips, real life business cases and just the right dose of good humor. So grab your coffee and join hosts Traci Reuter and Dawn Marrs as they help you leverage social media to capture more leads, as well as recruit and sell more products.
Listen: From email marketing to snapchat, Traci and Dawn offer success tips and nuggets to help you succeed in your entrepreneurial journey.
At FreshBooks, we love podcasts and are always on the search for the best out there. We sponsor some of the ones mentioned above, along with other fantastic podcasts focused on marketing including:
- Women Worldwide
- SPI, Ask Pat
- Marketing Over Coffee
- My Taught You
- The Art of Likability
- The Fizzle Show
Have we missed anything on this list? Please let us know in the comments below.
About the Author: Amanda is the Community Coordinator at FreshBooks. She loves executing extraordinary experiences every day both on and offline. When she’s not doing that, she is taking her dog, Jonny, on adventures or searching Toronto for the best coleslaw.