How Automation Software Can Help You Focus on What’s Important

Nine ways you can use automation software to save time, so you can focus on high-value work.


Automation software can help you streamline jobs like tracking your income and expenses in spreadsheets. Writing social media posts that you manually post to your profiles. Creating an invoice using Excel or Word. Or sending email after email to follow up on a late payment.

Do any of these examples sound familiar? These tasks are consuming your precious time, removing you from more important, high-value work.

Think of what you could get done if you were able to free up the hours spent on these kinds of tasks every week. Enter automation software.

But what exactly is automation software? Should you even care?

Read on for the answers to these questions. Plus, an overview of nine business tasks you can automate with several automation software tools.

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Automation Software: What It Is

Automation software is software that (you guessed it!) automates specific processes that would otherwise require manual input. Common examples include:

  • Email marketing software to send emails to a large list instead of typing each email individually
  • Cloud accounting software to track income and expenses, create invoices and send late payment reminders
  • Social media software to schedule posts in advance that are automatically published to your profiles

Automation Software: How It Helps Your Business

There are many benefits to using automation software, including:

  1. Time: It removes you from time-consuming tasks, so you have more time to concentrate on high-impact work. For example, instead of sending follow-up emails you could find new ways to boost productivity (e.g., 50-minute focus method) so you can get more done in less time.
  2. Cost-savings: It can help you save money. You can get more done without having to hire staff. It also lowers operational costs by helping you uncover redundant processes.
  3. Improved process: It helps you standardize processes, so you achieve consistent results over time and make fewer mistakes. For example, you can reduce common invoicing mistakes (more on that later).

9 Tasks You Can Automate with Automation Software

Here are nine tasks you can automate and the software that will help you along the way:

1. Invoicing

If you still use Word and Excel to create invoices, you know just how tedious this process can be. Creating invoices takes time and is prone to error. Just think back to the time you forgot to include the purchase order (PO) number, addressed the invoice to the wrong person or failed to specify payment terms.

Some of these mistakes may not seem like a big deal, but they can be costly. For example, not specifying payment terms can lead to an invoice that is weeks overdue. Or failing to include a PO number when working with a large company can lead to back-and-forth emails and unwanted delays.

Even more, any errors you need to fix will require making adjustments before going through the lengthy process of saving the document as a PDF, attaching it to an email, typing a message and hitting send.

Then, there’s also the issue of sending late payment reminders via email, which leads to awkward money talk. These conversations can be a huge mental drain when you’re already anxious about getting paid.

Automation Software for Invoicing

Luckily, the right cloud accounting software automates your invoicing process by letting you:

  • Create an invoice in no time with ready-to-go invoice templates and fields that are pre-populated. For example, you won’t have to worry about calculating the total invoice value or even inputting the date. Plus, you’ll have access to a “Duplicate” invoice feature so you can simply copy an existing invoice and start editing without having to create a new one from scratch.
  • Set up recurring invoices that go out on a monthly schedule without lifting a finger.
  • Create and send automatic late payment reminders, so you don’t have to worry about following up.

FreshBooks is one such cloud accounting provider. Besides invoicing, you have access to income and expenses tracking, project management tools and time tracking.

2. Tax Filing

If you’re a freelancer, you won’t have to worry about payroll taxes, but you will have to pay self-employment taxes. Self-employment taxes are filed quarterly, and it’s up to you to set aside cash to pay them.

Unfortunately, it’s easy to fall into the trap of not tracking your income and expenses (or waiting to the last minute). Failing to track your finances properly when you do track them and not setting aside enough money for taxes are other common pitfalls.

The result?

You’re left scrambling during tax season as you wade through bank statements, look for receipts and try to find the cash to pay Uncle Sam. That’s not a position you want to be in. But it’s one you can avoid by using the right software.

Automation Software for Tax Filing

The right cloud accounting tool integrates with your bank account to automate expense tracking. It also helps you organize expenses into tax-friendly categories and automatically calculates your sales tax on each invoice.

FreshBooks is an example of one such tool.

And if you need help filing, the following providers can support:

3. Payroll

The payroll process can be complicated. You have to deal with tax considerations, onboarding procedures, payroll calculations, and local and state federal laws.

The process becomes even more complex if you’re managing payroll yourself. You, invariably, get pulled away from the high-growth activities you should be concentrating on.

You could outsource payroll by hiring a contractor, but you will relinquish some control and it will cost you more.

A better solution is to use payroll software that strikes the balance between doing it yourself and investing in a contractor.

Payroll Software Automation Tools

Payroll software saves you time by removing the paperwork and simplifying the many payroll tasks. For example, you can use it to run payroll on a recurring schedule, automatically calculate local, state and federal tax, and let employees onboard themselves.

Here are payroll software tools you can use:



4. Calendar Scheduling

We’ve all been through the frustrating and inefficient process of sending back and forth emails to agree on a time for a meeting or phone call.

For freelancers who work with international clients and for the clients themselves, it becomes even more annoying as you need to consider different time zones.

Calendar Scheduling Software

The solution is to use scheduling software that integrates with your calendar and factors in different time zones. This way, you can ensure the chosen time works for both parties.

Examples include:

5. Password Management

Think of all the passwords you need to remember when logging in to platforms online. There’s your bank account, social media profiles, webmail, cloud accounting provider and all those free trials you signed up for.

There are plenty! It’s all too easy to forget your password and then have to go through the process of resetting it. Rather than having to remember all these different passwords, use a password manager tool.

Password Management Tools

Most password managers store all your passwords in a vault, so you only have to remember the password that opens it. Examples include:

6. Customer Support Process

If you depend on customer support processes and are not using automation software, then you’re likely wasting time on tasks. Not to mention costing your team hundreds of hours in productivity in the process.

Just think of all those small requests and questions your support team has to answer that could’ve been solved by a customer using an online knowledge base or FAQ page.

Automation Software for Customer Support

To get started with customer service automation, use tools like:

7. Email Marketing

Writing emails individually and sending them to a large group of people can take a long time. By using email marketing automation software, you can create one email to send to a list of people at once.

Email Marketing Software Tools

The following tools not only help you send these mass emails but offer valuable assistance. You’ll be able to set up automated launch sequences, create post-purchase follow-ups and build email lists:

8. Social Media Marketing

It’s easy to spend a lot of time on the following tasks:

  • Writing and uploading updates to your social media profiles
  • Figuring out what to say in your posts
  • Creating customer infographics for your posts
  • Managing your social media ads

But use the proper social media tools, and you’ll solve all of these problems.

Automaton Software for Social Media

Social media marketing has seen a tremendous amount of growth in terms of automation. If there’s a function you want to automate, there’s an app for it. For example:

  • Buffer lets you create a social media schedule in advance and automatically publishes these posts on your channel without you even being in the office
  • MeetEdgar recycles your older blog content for republication
  • Quuu provides recommended social updates based on the topics you choose
  • Revealbot notifies you whenever your paid social media campaigns are losing money
  • Waaffle automatically aggregates user-generated content to push through to your social profiles
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9. Lead Magnet Design

A lead magnet is a free offer (e.g., an eBook or a webinar) you give to customers in return for their email address.

To create one, first choose an offer that’s relevant and useful to your audience. One that they can use to get results. For example, if you run a platform that helps freelancers, you may choose to create an eBook that addresses a common concern for them, such as how to determine rates.

Second, write the lead magnet. It’s a good idea to hire a writer if you don’t have the writing skills or time.

Third, package your design by converting it to the right format and including visuals like infographics and tables. Software can help during the packaging process.

Software for Designing Lead Magnets

Never fear if you don’t have much in the way of design skills. The following tools are easy-to-use by non-designers:

  • Canva: Use Canva’s drag-and-drop functionality to create beautiful graphics, visuals and images
  • Designrr: Transform your blog posts into well-designed graphic PDFs at the click of a button

Start Using Automation Software Today

There’s no shortage of tasks that will benefit from automation software. Social media scheduling, invoicing, calendar scheduling and email marketing, just to name a few.

When you do decide to invest in automation software, make sure you prioritize what tasks are important and plan for implementation.

To learn more about how to implement automation in your business, read How Business Automation Liberates You and Your Team.

This post was updated in April, 2020.



about the author

Freelancer & FreshBooks Customer Nick Darlington is a FreshBooks customer and small business owner who's been running a writing business for close to four years now from his home in sunny South Africa. When he’s not sharing his knowledge and experience about how to successfully run, manage and grow a small service business, he’s helping aspiring and established writers succeed at WriteWorldwide.