No small business owner can work in a silo and acupuncturists are no exception. You need to connect with a network of peers and other healthcare professionals that complement your core business. Staying informed and up-to-date on developments in your industry is important to keep your practice current, and provide the best service to your clients. Whether it’s analysis and discussion of the latest news in acupuncture, research findings, tips to pass along to clients to enhance treatment results, or notes to help you build a successful practice, acupuncture and related blogs are an easy and accessible source for information and networking.
Here are seven of the best blogs to follow (and to inspire your own blog strategy):
BMJ, formerly the British Medical Journal, has several excellent blogs, written by medical professionals with top credentials. The Acupuncture in Medicine blog delivers credible, peer-reviewed information, from insight into acupuncture news, research and policy. The posts run from inspirational stories of acupuncture’s effect on cancer patients to detailed notes on needling techniques for treating symptoms of menopause.
There’s also a focus on the established medical community’s changing view and recognition of acupuncture as a valuable practice to incorporate into the treatments prescribed by medical doctors and specialists for a wide range of health concerns. Interesting, thoughtful and definitely informative for both acupuncturists and MDs.
Acupuncture Canada is a professional association of acupuncturists with a focus on outreach to educate the public about acupuncture and promote the integration of acupuncture with conventional medicine. The association’s new blog shows a lot of promise. Here you’ll find coverage of news in the pharmaceutical industry and how acupuncture offers a valid alternative to prescription drugs, postings on industry-related events, links to related professional bodies around the world, links to acupuncture research in progress.
Just like its namesake trade publication, this blog is a fantastic resource for acupuncture professionals, massage therapists, chiropractors and others. The material covers a wide range of topics—techniques, best practices with patients, reports on herbal medicine, news on the latest science, and viewpoints on challenging misperceptions. Posts are written by licensed acupuncturists, specialists and scholars, but with an emphasis on language that clearly spells out terminology and methods.
For example, one clinician blogs about her team’s intervention to treat chronic pain, one of the most common symptoms experienced by patients with any number of ailments, from arthritis and back pain to joint pain from a sports injury. With the consent of a group of her patients, she started non-pharmacological treatments aimed at bringing relief to the body, including acupuncture, physical therapy and lifestyle changes. Acupuncture proved to be the most effective therapy.
This blog offers excellent, well-written information on alternative and holistic medicine from Dr. Shiroko Sokitch at the Heart to Heart Medical Center in Santa Rosa, CA. Her personal story makes her blogging even more provocative. Dr. Sokitch worked as an emergency physician for 10 years while she studied Chinese medicine and acupuncture. Today, she is an alternative medicine expert with a specialty in bioidentical hormone therapy combined with eastern medical remedies for menopausal women.
She knows how to tell a good story, and her writing is conversational and easy to follow. You can also download her free ebooks found on her home page, one on smart shopping for supplements, and a second on the “keys to accelerated healing.”
Even if you don’t live in Chicago, the stories and news presented on this blog by acupuncturist Jennifer Dubowsky will help you learn more about the practice of acupuncture and how to communicate its benefits to clients. Her posts are very conversational and show off her kind and fun-loving personality, along with her expertise in the field!
Acupuncturist and massage therapist Abbey Seiden readily shares a wealth of information and insights on her blog. She moved from New York to practice in Malibu, where she’s found her holistic approach to treatment a better fit for the more relaxed pace of the community. She writes about her patients and how they respond to treatment in very practical terms. She gives thoughtful advice on everything from a step-by-step sugar cravings remedy to bedtime meditation—great information that you can incorporate into your own approach and pass along to your patients. She’s been blogging for two years, so there’s quite a bit of material to read back through and take notes on.
Colorado-based Honora Wolfe is an acupuncturist, massage therapist, writer and professional speaker who blogs about her practice, building strong patient relations, herbal therapies, and good marketing strategies. The message that really comes across is that she sincerely wants to help other practitioners love what they do and do well.
Her welcome message reads, in part: “I try to post regularly on issues related to the business of acupuncture: difficulties, opportunities, ideas, inspiration, and down-to-earth advice.” This comes across in her candid and well-written posts that offer practical tips and suggestions for a practitioner just starting out or someone looking to expand and deepen their business.
Good blogs are a personable and simple way to keep in the know about your industry. Follow these seven—and more—and make a habit of reading them in your spare moments. You might even be inspired to start blogging yourself, or to guest-blog on blogs you admire. You may be pleasantly surprised by how you can grow your business by engaging in content marketing through blogging.
Related: 11 Ways to Attract New Clients
About the Author: Karen Hawthorne worked for six years as a digital editor for the National Post, contributing articles on business, food, culture and travel for affiliated newspapers across Canada. She now writes from her home office in Toronto as a freelancer, and takes breaks to bounce with her son on the backyard trampoline. Connect with her on LinkedIn.