Brainstorm Amazing Content for Your Business Blog
May 10, 2016
The three-toed sloth only moves 0.15 miles per hour. Let’s hope you’re coming up with blog topics faster than that! But if you’re not, that’s okay. By the end of this blog post, I’ll have you creating blog post ideas faster than a hungry cheetah chasing an antelope.
After 10 years of freelancing, developing blog topics has become second nature to me. Not because I’m a brilliant genius with endless creativity, but rather because I’ve developed systems that ignite my creative flow. Anyone can come up with a wellspring of amazing ideas, you just need to ask yourself the right questions.
In today’s post, I’ll be taking you through several strategies for brainstorming content for your business blog. I use these everyday for myself and my clients. If you’re looking for a way to never run out of blog ideas, this post is for you.
What Have My Customers Asked Me Recently?
Anytime a customer asks you a question, write it down. I like to use a spreadsheet to capture inquiries, but a simple notepad would work too.
When the time comes to write a new blog post, go through your list of questions. I’ve found that if one person asked it, someone else probably needs the answer too. By doing this, you’ll create a highly valuable blog full of helpful information.
Bonus Tip for Those That Don’t Have Customers
For those just starting out, there’s a way for you to reap the benefits of this strategy too. Just because you don’t have questions pouring into your inbox doesn’t mean you can’t find what others are asking. Here are a couple of strategies I like to use:
- Find interesting questions on quora.
- Scour relevant subreddits.
- Use the power of Twitter search.
Once you know the questions, you can create powerful content containing the answers.
Can I Share a Unique Perspective on a Popular Topic?
I don’t know about you, but I often grow tired of the online world. It seems like the same topics with the same viewpoints get written thousands of different ways. This is especially true with news publications and trending topics, but it’s also applicable to most industries.
Writing something from a different perspective can bring new life to a recurring subject. By doing so, you can cut through the noise and get heard.
Play Devil’s Advocate With an Opposing View
When popular opinion says one thing but you have success doing the opposite, write about it. Derek Halpern regularly calls out conventional marketing tactics and shows why it doesn’t work, like when he encouraged readers to blog less when many experts told you to write more.
NOTE: Don’t argue just for argument’s sake. Have experience, data and/or results to back up your opposing position.
Teach New Lessons Through Your Experiences
Another fun way to add a new perspective is by incorporating your life experiences into the work. The formula for this type of post reads like this:
What [past experience/hobby/profession] taught me about [current industry].
Jennifer Sanchez did a good job with this in her post, 5 Things Fantasy Football Taught Me About Inbound Marketing. Not only is the new perspective fun and fresh, these types of posts are often a blast to write!
Can I Create a Better Resource Than Anyone Else?
The Internet is full of content, with thousands of new resources being added each day. If you truly want to create something that matters, you should strive to be the best. Blogging just for the sake of blogging won’t yield the positive ROI, new customers and raving fans you want.
Sometimes you can be the best by answering a unique question or offering a different perspective. But other times, it can be as simple as going deeper than anyone else.
If you’re willing to put in the work, you can excel in blogging by elaborating on subjects in ways that others haven’t. This technique will help you rank higher in Google, gain more social shares and, most importantly, add immense value to your readers.
Create a More Thorough List Than Anyone
I got the idea for this technique from Brian Dean at Backlinko. He explains how Emil used this concept to 41,992 new pageviews and a #1 Google ranking. The strategy itself has many moving parts, but the basis is simple: Create a more thorough list than anyone else.
You’ve seen list posts. On average, they range between 11-27 things. Anything larger and the list gets watered down to a sentence or two per item.
In this technique, however, you go beyond those average numbers while still maintaining a strong explanation for each item. By the end, the post will be thousands of words long. It takes tons of time and effort, but the reward could be astronomical for your blog.
Include Stronger Research, Data and Information
Another way to create a great post is to incorporate concrete facts and data. Neil Patel does this well in his businesses and blogs. According to him, data is defined as:
“Factual information generated from experiments, surveys, or testing, which is used as a basis for forming conclusions.”
Given the wealth of information found online, data-driven posts can be created by simply curating information from various sources. While conducting your own experiments can be useful, gathering data from others is just as beneficial.
Bonus Tip: Keep an eye out for new studies, research and statistics in your industry. Keep a spreadsheet of links that you can review when it’s time to come up with a new post.
Start Brainstorming Remarkable Ideas
We’ve gone over several actionable strategies today, and now it’s time to take action. By asking yourself these questions, you’ll be able to create remarkable ideas for your business blog.
Grab a pen a paper or open up a spreadsheet. It’s time to start brainstorming!
Do you have any other tips for brainstorming great blog ideas? Feel free to share them in the comments below. I’m looking forward to hearing what other strategies you’re using!
about the author
Chelsei Henderson is a content marketing consultant helping freelancers and entrepreneurs build successful companies in the digital world.