Meet Sam, a Freelance Creative Who Saves 5 Hours a Week on Paperwork Using a Simple Accounting Solution

June 19, 2017


Sam White explains the highs and lows of being a freelance creative, and how FreshBooks helps make the transition a lot smoother.

For a long time, I dreamed about freelancing. The freedom and flexibility to work from anywhere, anytime really attracted me to the gig, but I knew it wasn’t wise to start there.

So before I made the leap as a solopreneur, I worked as an art director for an advertising agency in Charlotte, North Carolina. Working there, I loved talking to clients and discovering their pain points, goals and successes. Ultimately, collaborating with them made me desire self-employment even more—the ability to offer clients a more full-service working relationship without the boundaries of the company I was working for. It was the push I needed and, about a year ago, I made the leap. I decided to give freelancing a shot.

It Was a Bit of a Rocky Start, so I Decided to Share It Through a Video Blog

As a fresh face to entrepreneurship, you can say the transition from full-time employment to self-employment wasn’t always easy. Over the last year, I’ve been working hard to get accustomed to the pace, while wrapping my arms around my new responsibilities as a small business owner.

The experience has been a blessing, but it’s also been challenging—and that’s something I didn’t want to keep quiet about. So to share my experiences about the transition to freelancing, I turned to YouTube where I created my channel, IamSamWhite. My hope is to use these videos as a way to engage with other freelancers who experience the same struggles and triumphs—and help them understand they’re not alone. Interestingly enough, FreshBooks was a recent topic in one of my videos.

In Search of a Solution to Give Me My “Time” Back

This is embarrassing but, before FreshBooks, I used a folder, calculator and kept receipts of my expenses—when I say manual tracking, I mean manual. I would spend countless hours documenting this information, and not enough time getting client work done… the work I was excited to do. Bookkeeping was an absolute nightmare but I knew it had to be done.

Understanding that I would have to learn how to better balance the two, I kept my eyes peeled and my ears open for a solution. I first heard about FreshBooks in a podcast advertisement (I’m a complete podcast junkie). I signed up for a trial about 6 months ago and it’s been a complete life saver. Now, I could dedicate more time doing what I do best. FreshBooks gives me a much clearer picture of how my business is doing. I can say just from using it over the past few months, I’ve saved 4–5 hours a week in paperwork and administrative tasks.

Hate Paperwork? You'll Love FreshBooks

An Easier Way to Prioritize Projects

Many of my clients have ongoing projects… and at the same time. With Invoices, I can easily keep track of the projects I’m working on, as well as the ones I’ve completed. FreshBooks really helps me answer the questions: “who needs work?” and “what’s my priority?” I’ve learned that keeping track of clients is a huge undertaking, and I’m glad I found a better solution for managing it.

A Streamlined Way to Keep Track of Time

As a small business owner, I’ve learned how easy it is to lose track of time when you’re in the middle of your work. Time is truly on my side with FreshBooks. I use Time Tracking to understand how much time I’ve spent on certain tasks and projects.

A Comprehensive Tool that Makes Bookkeeping a Breeze

I love to learn so, in terms of bookkeeping, FreshBooks makes it easier for me to do and learn at the same time. Rather than fully handing my Reports off to a professional and never seeing my expenses, I can now completely understand what’s happening in my business. It’s a much different change of pace compared to the past where I did everything manually, which was so archaic and such a nightmare.

Growing with FreshBooks

FreshBooks is fantastic in keeping me in line with my goals. Thinking big picture and looking forward, I can really understand if I’m moving in the right direction or not. On my YouTube channel, I’m creating a community and sharing tools that are making self-employment easier for me. Had I known about FreshBooks in the past, it would have been really helpful when I was freelancing on top of my full-time job.

For me, FreshBooks is professional, easy to use and makes it simple for your clients to work with you. Above all, it’s been a massive time saver and I’ve got the hours to prove it.


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about the author

Freelance CreativeSam is a Nashville-based freelance creative. Check out her work at IAmSamWhite.com