Freshly Picked: Link Roundup, January 2017

January 27, 2017


Can you believe it? The end of January upon us. That said, now is the ideal time to do a pulse-check on your small business resolutions. Are you still going strong? Or have a couple fallen through? At times, it can be tough to keep up but, as always, we’ve got your back. So in case you’re in need of a little spark to wrap up your January, we round up our favorite links on productivity, leadership, marketing and creativity.

Productivity & Leadership

The Mission on Medium: The Eisenhower Method For Taking Action (How to Distinguish Between Urgent and Important Tasks)
Time is distributed equally to everyone. But our choices separate the most productive people from everyone else. (read more)

Harvard Business Review: Stop Setting Goals You Don’t Actually Care About
Many people fail on their professional development goals for the year because they take on a lot of goals — goals that they feel they “should” do but ultimately don’t energize them. (read more)

The Mission on Medium: The Doing Mindset > The Thinking Mindset
Thinking and planning in advance is important, vital in fact, to your success but acting is even more crucial to long-term achievement. Actions you take beat life-changing intentions. Not doing anything is the same as intending to do something but never actually doing it. (read more)

99U: How to Beat the Imposter Syndrome Feeling
The imposter phenomenon was first described in the 1970s by clinical psychologists working at a women’s college, after they noticed that a large proportion of the students felt nervous of their academic success and were worried of having their true capabilities exposed. (read more)

Inc.: 8 Scheduling Hacks to 10x Your Productivity
Overscheduled days lead to stress (and, let’s be honest, stress eating). Work can spill over into the evening hours, disrupting work/life balance and impacting your health. In turn, poor health leads to worse performance at work, deepening the cycle of diminished productivity. (read more)

Buffer: How We Structure Our Days as a Remote Team for Optimal Collaboration, Productivity and Creativity
How do you work best throughout the day? For some of us on the Buffer team, it’s about the right morning routine to set the day right. For others, the right evening routine is what it takes to get ahead for the next day. (read more)

Marketing Tips

Contently: Webinar: State of Content Marketing 2017
In this webinar, you’ll learn:
-Why thinking about voice before publishing is so important
-What you should do when tackling content strategy
-How the content-enabled enterprise helps brands think about ROI (read more / sign up)

Can I Rank?: Can Medium Replace My Blog?
Medium is a powerful blogging platform that’s simple to use and offers a potentially broad audience. Its ease of use and rising popularity are often cited as principal reasons for considering Medium as a replacement for a company or personal blog. (read more)

Shopify: 22 Awesome Websites with Stunning Free Stock Images
I know your pain. You’re looking for free images for your website. You’ve looked far and wide for gorgeous, free images to use online, but keep running into cheesy pictures of people laughing at their salad. The good news is there are ton of different free and paid images for commercial use available online if you just know where to look. (read more)

Qualaroo: How To Use Psychology To Get Customers To Take Your Surveys
The best way to compel customers to take your surveys is to use psychology to compel them towards action. If you understand what motivates potential respondents, you’ll be more than equipped to get the survey results you need. (read more)

Buffer Social: Facebook Ad Specs and Image Sizes [Fully Updated for 2017]
In the past, we’ve talked about how to get up and running with all the different types of Facebook ads and shared the lessons we learned with our own paid Facebook campaigns. One of the biggest factors in a successful ad? The content itself. (read more)

Hootsuite: Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About
It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150 million daily users on Stories alone, it’s clear that businesses can’t afford to ignore the photo-and video-sharing app. (read more)

Hitenism: How to Focus When You’re Overwhelmed by Marketing Options
If you try to do too much with your marketing strategy, it quickly becomes difficult to keep the clarity and conviction you need to simplify, focus, and drive key results. (read more)

Learn to Love Email: Podcast: 6 Reasons Why You Should Be Using Email Marketing to Grow Your Biz
Although there are many different ways to market your small business, email marketing should be at the top of your list. In fact, 56% of online marketers say email marketing is the most effective way of marketing their business. (Listen)

Sujan Patel: Email Outreach Playbook: Master the Craft of Sending Sales Emails that Convert
Long story short: if you’re not using cold outreach emails to generate leads for your business, you probably should be. Of course, there’s knowing you need to send outreach emails, and there’s knowing how to send effective outreach emails that actually convert. (read ebook)

Content Ranked: Website Credibility Factors: 53 Tips to Improve Your Influence Today
I’ve put together a complete list of 53 website credibility factors that helps take your influence to the next level. Some are backed by data. Some are proven. But all are worth paying attention to. (read more)

Serped.com: The Foolproof 26 Step Formula to Start Your Own Digital Marketing Agency in 2017
Imagine being able to know, step-by-step, what you need to do to start your digital marketing agency. Get your first clients. And, attract the talent you need. How great would that be? (read more)

Can I Rank?: Data-driven SEO Part 2: Does Long Content Really Rank Better?
Many SEOs have made the claim that long content ranks better, but… Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? (read more)

Creativity

99U: Essential Steps to Making a Killer Portfolio
Think of it like this: We all tend to eat with our eyes first. If a dish looks good, we’ll be that much more eager to want to devour it. The same idea applies to your work. (read more)

Quartz: Don’t Want a Robot to Steal Your Job? Be Creative
A recent report by Nesta, a UK-based innovation and research foundation, found that creative jobs will be much more resistant to automation, and 21% of US employment requires people to be highly creative. (read more)

It’s Nice That: Too Fast to Think: Why Switching Off Unlocks Creativity
Anxiety about smartphone addiction has been running high for some time, with articles claiming that it’s damaging relationships and attention spans. But our always-on culture could also be costing us creatively. (read more)

Freelancers Union: How to Feng Shui Your Creative Space
Find out if you are balancing yin and yang in your studio, office or home. The ancient Chinese philosophy of Feng Shui can be used to optimize productivity. (read more)

link roundup

via Freelancers Union

By /About FreshBooks

TechCrunch: In a Tech-Saturated World, Customer Feedback is Everything
Technology has produced huge breakthroughs in design. A product can be ideated, prototyped and finalized with little more than a keyboard and code. But the ingenuity of modern design often leads to product teams neglecting the basics. (read more)

Creative Boom: 15 Fresh Tools Every Freelancer Needs to Have a Successful 2017
Now that Christmas is done, it’s that time of year when you might reconsider your processes and what will help make 2017 more profitable and successful. (read more)

FreshBooks: Give Your Productivity a Lift in 2017: Time-Saving Features on FreshBooks
To help you out, FreshBooks has time-saving features, allowing you to worry less about accounting, so you can continue to do what you love. (read more)

ICYMI: Our Most Popular Posts from this Month

This roundup is curated by Megan Santos and Jane Flanagan of the FreshBooks Content Team. Have an article you’d like us to share? Follow us on Twitter and share your ideas!


about the author

FreshBooks is the #1 accounting software in the cloud designed to make billing painless for small businesses and their teams. Today, over 10 million small businesses use FreshBooks to effortlessly send professional looking invoices, organize expenses and track their billable time.