Happy International Women’s Day to all our customers and women business owners!
Even though women-owned firms represent only 21% of small businesses in the United States, women are catching up to their male peers. The number of women running businesses has increased by 114% over the last 20 years.
At FreshBooks, we’re all about seeing small business owners thrive. But we know that there are many challenges women entrepreneurs have weathered to get to where they are today.
To celebrate International Women’s Day, we’re sharing some of our favorite stories of entrepreneurial tests and triumphs from some incredible women and FreshBooks customers.
Damona has honed in on her dating philosophies and created a trailblazing career as a prolific dating coach and on-air personality. She’s starred in two A+E Networks’ TV series, she’s a regular contributor to the LA Times, Washington Post, The Drew Barrymore Show, NPR, CNN, BET and more. On top of her media pursuits, she’s embraced the internet to launch a consistently chart-topping weekly podcast Dates & Mates, and is OkCupid’s official Dating Expert. The latest business venture she’s been rapidly scaling is a coaching business that offers one-on-one consulting, as well as group programs.
Read the full case study: Damona’s Relationship Coaching Business Found a Perfect Match With FreshBooks
“I didn’t want to swim against the current anymore. It made more sense for me and my family to start something I’d have more control over.”
Read the full case study: Meet Lisa, a Social Media Marketer Who Uses Accounting Software to Keep Track of Her Time and Money
Teresa Ruiz Decker
“When you first start out and you’re so small, you think: Is a new tool worth it? Everything adds up in terms of what it costs to run your business. But I found that it’s really important that you do invest in these things.”
“To share my experiences about the transition to freelancing, I turned to YouTube where I created my channel, IamSamWhite. My hope is to use these videos as a way to engage with other freelancers who experience the same struggles and triumphs—and help them understand they’re not alone.”
Read the full case study: Meet Sam, a Freelance Creative, Who Saves 5 Hours a Week on Paperwork Using a Simple Accounting Solution
“You have enough on your plate as it is, so automation is so incredibly important as a business owner.”
“I wear a lot of hats being a small business owner so for me, anything that will save me a couple of minutes is the route to go.”
“Think about how to replicate yourself and work yourself out of your business. That way, you can free up time and really enjoy life, instead of anchoring yourself.”
Read the full case study: How FreshBooks Select Helps Cathy Stay in Control of Her Growing Franchise
“Someone in my [writers’] group mentioned FreshBooks and a couple of other services. I wanted to build my business the way these women had already built theirs. I always took their advice very seriously.”
“If I could help create the habit of [my interns] using FreshBooks while they’re a student of mine, hopefully, they’ll be able to carry that with them as they finish their studies and start to practice.”
Read the full case study: Meet Elizabeth, a Legal Services Professional, Who Considers FreshBooks a Healthy Habit
“Every business is unique in the way that they approach things. That’s something that I like about doing third-party work because I get to see so many different facets of how business gets done.”
Read the full case study: How Lisa Runs Her Business Day-to-Day, While Still Staying on Top of Her Books Come Tax Time
Webinar: Beating the Odds as a Woman in Business: How to Fund and Scale Like a Boss
This article was updated in March, 2022
about the author
If your books are a mess and you’re looking for an easy fix, FreshBooks is that solution. It’s software that makes billing, accounting, and client service easy for business owners. Get automated invoicing and payments to save you 550+ hours/year, reports that tell you how things are going, and access to time-saving tools for your whole team. Cool right? We’ve got a website with all the details, a Twitter account that’s pretty sweet, and a Youtube channel packed with awesome videos.