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9 Min. Read

How to Make Profit: Strategies for Growing Your Business

How to Make Profit: Strategies for Growing Your Business

Profit is at the heart of any successful business—it’s one of the key metrics for measuring success and can be used to predict future growth potential. Most small businesses aren’t profitable in their first few years of operation, but the right strategies can help companies become profitable more quickly or grow their existing profits.

We’ll explore the importance of understanding your business’s finances and how that can help you develop strategies to increase sales and profit. Then we’ll explore some of those strategies, including SWOT analysis, methods for increasing revenue, and how to measure the success of these methods.

Key Takeaways 

  • Profit is important for measuring success and predicting future growth.
  • Understanding and tracking finances is key to increasing profits.
  • A SWOT analysis helps you identify areas for growth.
  • You can increase revenue by retaining existing customers and finding new customers.
  • Consulting an industry professional can help you adapt your strategies for profit.

In this article, we’ll cover the following strategies you can follow to make profit:

Understand Your Business’s Finances 

Understanding your business’s finances is the first step to identifying strategies to increase profits. Start by keeping detailed records of all your expenses and revenues so you can see where you might be losing money. This can also help you identify your best sources of income. It’s important to review these accounts regularly—checking in monthly, quarterly, and annually is advisable. This helps you notice trends and find any areas where you can cut spending. 

Once you have detailed financial records, you can prepare a budget and a forecast. Your budget helps you balance your expenses with your revenue, so you can catch any overages before they become an issue. You may also find that you have extra space in your budget to use for advertising or other profit-maximising strategies. Your financial forecast helps you predict your budget for the future, including incoming and outgoing cash flow and future plans. This is important for planning your business as well as showing investors how you intend to grow.

Ready to start creating your next budget? FreshBooks accounting software makes it easy to track your business’s finances with tools for recording expenses and profits, generating financial reports, and managing your financial data. Try it free today. 

Filling taxes alone
Filling taxes with mazuma

Identify Areas of Improvement 

One of the first steps to identifying areas for profit improvement is to conduct a SWOT analysis for your small business. SWOT, or Strengths, Weaknesses, Opportunities, and Threats, helps you assess internal business factors and market influences to determine how to increase profitability.

Strengths and weaknesses are internal factors like unique products and great marketing, while outdated systems or a lack of experience in one department might be weaknesses. These are things that you can control as a business owner. Opportunities and threats are market factors you can’t control but can respond to. This might include a spike in demand as an opportunity or changing regulations as a threat. By conducting the SWOT analysis, you can recognize when these things might arise to be better prepared. 

Once you’ve conducted your SWOT analysis, you can use it to assess your products and services and their effectiveness at generating profit. You might find that one particular offering has higher input costs than others yet generates the same revenue. This could be an opportunity to cut costs or to seek a more affordable materials provider. The SWOT analysis won’t necessarily tell you what to do, but it can show you areas for growth so you can create effective strategies. 

Focus on Increasing Revenue 

There are two essential streams to focus on when increasing profit—retaining existing customers and attracting new ones. Chances are your existing customers are with you because they like your product, but there are many ways to strengthen that loyalty. Rewards programs and strong customer service can help build relationships with existing customers. If you want to know more about your customer’s value or gain insight into why previous customers have left, sending out a customer satisfaction survey can help gather essential data. 

In order to gain new customers, diversifying your products and services can often help you reach a wider audience. If you don’t have the resources or decide it doesn’t make sense to expand your actual offerings, you can still expand into new markets by increasing your marketing reach. Consider advertising on new platforms or creating targeted campaigns for specific age groups who you previously haven’t reached. 

When interacting with customers, you can boost revenue by upselling and cross-selling. Upselling refers to increasing the value of an order with add-ons or a product or service of a higher price. Cross-selling promotes related items or services that complement the customer’s buying. Both of these sales efforts can help increase your customer’s order value.

Monitor and Adjust Strategies 

Once you’ve developed strategies for creating a profitable business, checking in is important to ensure they’re working well. Regularly analysing your financial statements can help you track profit growth to compare the before and after of your new business strategies. If they’re not delivering as well as you anticipated, you can use this data, as well as current market trends, to adjust your methods.

Staying up-to-date on your industry is also key to adapting your strategies. If there’s a sudden spike in demand from a specific customer group, you may want to alter your advertising to focus on them. Similarly, if there’s an anticipated price increase for some materials or costly services, you may want to switch up providers or phase in a new, more affordable product. Adapting to industry changes lets you anticipate strategies to maximise profits so you can be well-prepared and confident.

Seek Professional Help 

Sometimes expert insight is needed to draft the most cost-effective strategies for increasing profit. A financial advisor, an online accountant, or a business coach can help you with things like your SWOT analysis and share which ideas are useful for small businesses. If you can find an advisor with specific experience in your industry, they can also support you with insights into industry trends and opportunities.

The right tools can also help you make money. FreshBooks’ accounting software offers features to help you track finances, so you can measure growth and identify any areas of excess spending. 

You may also find it’s more effective to outsource some of your bookkeeping so you can focus on key elements of managing your company. Hiring externally for marketing, simple financial elements, and other basic tasks can free up time so you can devote your energy to growing profits. One option for professional help is seeking an online accountant. Online accounting firms like Mazuma offer options for small and micro-businesses so you can find the financial support that fits your needs and budget.

Online Accountants that make taxes less taxing


Profits are critical to your business. They provide essential capital for growth, help you measure your success, and show investors you can expand the company. When creating strategies to increase your profits and make money elsewhere, the first step is to understand your business’s finances and ensure you keep clear and detailed financial records. These will help you analyse any strengths and weaknesses to optimise your products and to better price your services.

It’s also important to examine the external market and internal company factors. When you’re aware of external opportunities, costs and threats, you can create strategies to retain your existing customers and reach new customer markets. You can also use upselling and cross-selling methods to increase customer purchases. It may be helpful to try a few different profit-maximising strategies and adapt them to find the best fit for your small business

FAQs on How to Make Profit

What role does pricing strategy play in maximising profits?

Finding the right price for your products or services is vital to maximising profits and making more money—price too high and customers will go elsewhere to spend more, but price too low and you won’t generate enough revenue to grow. It can be helpful to compare prices against industry competitors, then see how the cost of your products differ and test your pricing strategy.

How can businesses analyse and optimise their sales and marketing efforts to increase profits?

Conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent way to assess the internal and external business factors and risks involved in influencing your profits. Once you’ve identified potential areas of improvement, there are a range of strategies, including changing your prices, marketing to new customers, and upselling to existing customers that may help you grow profits and your bank account.

How can businesses effectively manage their cash flow to improve profitability?

Tracking cash flow is the first step to improving profitability. Using accounting software like FreshBooks helps you track expenses and revenue. From there, you can explore cash flow strategies like offering discounts for early payment, customer credit checks, and using electronic payments to keep cash flowing smoothly.

Why is profit important?

Profit is important because it is one of the best sources of financial capital for making money and growing your business. It’s also a good measurement of business success, which can help you attract investors for further growth. 

Is 60% profit good? 

The definition of ‘good’ profit varies depending on your industry and how long you’ve been in business, but generally, a gross profit margin ratio between 50-70% indicates that profitability of your business is healthy.