FreshBooks E-commerce Integrations Help You Transition Your Business Online

FreshBooks’ e-commerce integrations allow you to track income from multiple online sources.

ecommerce integrations

We’re living through tough times, to say the least. As a result of social distancing, small businesses have to rethink how they connect with their customers. This has been especially prevalent in the nonessential retail space: Many business owners closed their doors in the wake of recent government announcements.

These changes have led to an almost overnight need for small business owners to shift their sales and operations totally online. And as more and more businesses start to sell online via e-commerce platforms, they need to track any additional income coming in from these new revenue streams.

How E-commerce Integrations Benefit Your Business

E-commerce platforms allow business owners to continue bringing in sales online. It’s also an opportunity to diversify income streams.

For example, maybe you own a retail clothing boutique and now need to set up an online store to reach your customers, or you’re a wedding photographer who is selling your photography prints online to bring in some extra cash.

Whatever your reasons for shifting to an online business model, the change does pose some challenges. Without a consolidated view of all your income streams, including e-commerce shops, it becomes difficult to clearly track business results.

And right now, it’s incredibly important to understand how your business is performing. The benefits of linking your accounting software to your e0-commerce platform, include:

  • Being able to import your income, from multiple channels, without having to organize your books in advance
  • Consolidating all your business information automatically in a single place, so you can spend more time planning for the future
  • Knowing exactly how your business is performing as a whole, thanks to easy-to-understand accounting reports like the Profit and Loss Statement

What’s the Best Way to Track E-commerce Income on FreshBooks?

The best way to track all outside income is using the FreshBooks Income Importer. It allows you to track additional sources of revenue by pulling in your sales from platforms like Etsy, Square and Stripe. The income that you pull from these platforms is recorded as “Other Income” in your account, and is reflected on your reports and financial statements.

How Specific E-commerce Integrations Work With FreshBooks

FreshBooks has also integrated with the following e-commerce platforms to help you track additional revenue from online sales:

  • Shopify
  • Squarespace
  • 2Ship

By connecting with an individual e-commerce platform, you can import outside income into your FreshBooks account. Again, this income is recorded as “Other Income” in your account.

How Shopify Integrates with FreshBooks:

Shopify is the No. 1 e-commerce platform to create an online store to sell, ship and manage your products. Thanks to a custom-built integration with Shopify, you can now import and sync the following from your Shopify store into FreshBooks:

  • Products (called Items in FreshBooks)
  • Orders (called Invoices in FreshBooks)
  • Customers (called Clients in FreshBooks)
  • Payments

Click here for the steps to connect.

How Squarespace Integrates with FreshBooks:

Squarespace is an award-winning website builder with easy-to-use templates that can be customized to include an online store to sell your goods or services. An integration was also custom-built for Squarespace users. You can import and sync the following from your Squarespace online store to FreshBooks:

  • Products
  • Orders
  • Payments

Click here to learn more.

How 2Ship Integrates with FreshBooks:

Find the most optimal shipping options for your packages and track sent items thanks to the 2Ship integration. Plus, from a bookkeeping perspective, you will also be able to record the shipping cost as an Expense or add it to an invoice.

Click here to see how it works.


We don’t know how long this “new normal” will last, but FreshBooks is here to help. With these new e-commerce integrations, you have the option to shift your business operations online.

Lisa Craymer

Written by Lisa Craymer, Senior Content Marketer, FreshBooks

Posted on April 27, 2020