Book Review: e-Myth by Michael Gerber

November 21, 2006


In a business, everyone has a role…or at least they ought to.

I remember about 2.5 years ago when Joe, Levi and I were straining to get FreshBooks off the ground. We had few resources, but always had great camaraderie (Joe and Levi are best friends from high school and that helps) and I was searching for some deeper understanding of our respective roles. Then came a great little book by Michael Gerber – e-Myth.

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In the book, Gerber explains why so many small businesses fail to grow, and where they stumble when they try to grow. He explains that to grow you need to have three characteristics – that of a technician, a manager, and an entrepreneur. The trouble is, many small business owners are not capable of being all three – few people are. The challenge then is recognizing which of the three you are and bringing in the other two people to your team who can fill the other roles.

We totally lucked out. Joe loves to write great software; as I often say, for him it is like painting – it’s art. Joe is our technician. Levi is extraordinarily good with people, projects and details. He is our manager. Me? I have my eye on the future. I am constantly living 3-6 months down the track. That makes me our entrepreneur.

If you are struggling to get your business off the ground – or you are on track for growth and not struggling yet – I strongly recommend e-Myth. It’s an enjoyable read with many pearls of wisdom throughout.


about the author

Co-Founder & CEO, FreshBooks Mike is the co-founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 10 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumored he’s the first human to have developed immunity to mosquitoes.