Something I have taken an interest in over the last couple of years is product reinvention. I’ve been thinking about this lately because of something Triscuits has done. I grew up in a Triscuits household. Two things we ALWAYS had in stock when I was growing up were granola and Triscuits. Don’t ask…my friends used to tease me about this because it was something that never failed. Anyway…take a look at Triscuits. All they have done over the last ten years is change the amount of salt and sodium in their product – that’s incredible boring if you ask me. But look at Triscuits now…
Just recently I have come across two new ingenious variations of their crackers: Rosemary and Olive Oil (which is awesome), and Cracked Pepper and Olive Oil (which is even better…I can’t believe how good these taste).
These new offerings have totally reinvigorated how Triscuits are positioned in my mind. Sadly I went to their website to learn more and find links to point to in this post and was utterly disappointed by the uselessness of their marketing collateral…no dedicated pages for each new product, links that are confusing, hard to find and, in some cases, barely work. Classic flash driven advertising agency approach to usability…no wonder ad agencies are in trouble these days. And to top it off, Nabisco has not domain-proofed their brand by buying Triscuits.com. But I digress…
Despite all that, if you are a Triscuits fan, it’s time to go shopping. And may I recommend some Brie cheese with the Cracked Pepper and Olive Oil for your delight? Happy snacking.
Copyright © 2000-2007
12:55 am
I’d like to request removal from all future posting which reference food items I’m unable to purchase in this country.
I am right now dying to try cracked pepper and olive oil triscuits.
I am seriously considering cancelling my Freshbooks account because of this irresponsible posting. Have a heart.
jonathan
5:20 am
Hey guy-
I was shopping , and found this site…. found the Triscuts thingy too!
Might I add ….. take the new triangular shaped triscut, and wrap a piece of salami that you use as a ‘chip’ across a vat of whipped cream cheese….
Voila! wap the salami around the triangualr Triscut, and no more crumbs in the keyboard!
6:08 pm
[...] Product Reinvention By Mike - April 26/2007 As posted on the FreshBooks blog: [...]
8:56 am
Last night my dad (50) ate a half plate of Triscuit Cracked Pepper and Olive Oil and felt really sick an hour later. This is the third time this has happened.
9:08 am
Max I’m sorry to hear that…hope your dad is feeling better.
3:01 pm
[...] Freshbooks, which is headed up by my friend, Michael Macderment, writes a blog post about Cracked Pepper and Olive Oil Triscuit. One of its customers, Oceanic in Fiji, leaves a [...]
10:03 am
Three times, Max? A very thorough man. But if he tries it a fourth time, I’d suggest not leaving him on his own!
Triscuits rock.
11:40 am
[...] while back I wrote a post about Triscuits, and Jonathan - who lives in Fiji - commented here on the FreshThinking blog to say: I’d like to [...]
3:51 pm
I realize this post is pretty old, but I had to come comment at you. Thanks for recommending the Cracked Pepper and Olive Oil Triscuits! A certain someone (who will remain nameless!) in my household really doesn’t like Triscuits, so I don’t usually buy them. But today I decided I simply must, and now I’m happily snacking. I think next time I’ll grab some Brie to go with them.
4:03 pm
our pleasure Candice…I’ve got five boxes at home right now…and try not to let my stores fall much below that level at any one time
Happy 2008.
12:05 pm
I love the Triscuits Garden and Herb. On line it list all the stores around me that carry it. I’m at the store once maybe twice a week to look and none of the stores ever have any. Can you help?