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Meet the FreshBooks Team


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Mike McDerment - President, CEO (Co-Founder) Sunir Shah - Marketing and Community Development
Joe Sawada - CTO, Chief Architect (Co-Founder) Aaron Adams - Marketing and Community Development
Levi Cooperman - CIO, VP of Integrations Justin Giancola - Web Developer
Mitch Solway - VP of Marketing Myleen Bacarra - Program Manager
Michal Berman - Strategic Intiatives Saul Colt - Marketing and Community Development
Jeff Sarmiento - Web Designer/Developer Rich Lafferty - Network Operations Manager
Daniel Tsang - Product Manager Taavi Burns - Web Developer
Ben Vinegar - Web Developer  
 
Mike McDerment

Mike McDerment

CEO (Co-Founder)

An entrepreneur with two successful start-ups to his name, Mike talks faster than he writes and can deftly juggle and keep his eye on hundreds of balls at one time. Mike is a founder of the mesh conference, lecturer at Humber College and a frequent speaker at Internet conferences. He talks about these things on his blog. Mike loves his work, and would rather be outdoors than inside.

Joe Sawada

Joe Sawada

CTO, Chief Architect (Co-Founder)

Joe is a tenure-track professor at the University of Guelph in the Department of Computer and Information Science. In 2000 Joe received his PhD in Computer Science from the University of Victoria, specializing in the development of efficient algorithms (Joe is one of those guys you'd never think was this smart because he's so cool. Plus he cooks the hands-down best lasagna the team has ever tasted). Following his degree he spent two years on a prestigious NSERC post-doc visiting Charles University (Czech Republic), the University of Sydney (Australia), and the University of Toronto (Canada).

Levi Cooperman

Levi Cooperman

CIO, VP of Integrations

Levi is a professional engineer with a BEng from the University of Victoria. Before joining FreshBooks, Levi managed projects at Apex Systems Integrators Inc., where his clients included Canadian Tire, Nestlé, and Parmalat. Levi is a systems integration specialist and has led multi-platform integrations with technologies such as: Oracle, SAP, .NET, Windows CE and Pocket PC. An ultimate frisbee, volleyball and basketball player, we suspect he may have stuffed toy dinosaurs hidden in his condo, such is the level of his support for the Toronto Raptors.

Mitch Solway

Mitch Solway

VP of Marketing

Mitch is a marketing guy that loves to grow companies, build killer teams and connect with customers. He started out at P&G before heading to Lavalife as their first marketing hire - he stayed for nine years, the last two as their VP Marketing. Mitch makes marketing and business sing. When he is not thinking about work Mitch spends time building his collection of magic books, playing Hold'em and thinking about work (he can't help it).

Levi Cooperman

Michal Berman

Strategic Intiatives

Mic has over fifteen years broad-based experience in working with technology focused companies and has held senior marketing, business development, product or general management roles at Yahoo, Mozilla, CGI, itemus, in her own company - B-Innovative, Inc - and spent her earlier career at McKinsey & Company. Mic actively advises FreshBooks on its strategic, marketing and operations initiatives. When she's not doing that - or working with the handful of other start-ups in her roster - she's been known to sneak in games of backyard badminton whenever weather permits.

Jeff Sarmiento

Jeff Sarmiento

Web Designer/Developer

Jeff is a consummate perfectionist and ace designer. He was snapped up after finishing a Web Design and Internet Software Programming degree at Humber College. Jeff-fun includes developing Flash web sites, PHP solutions and snowboarding and he will not hesitate to take on any double black diamond he comes across. Jeff is also obsessed with washing his car (some say his left arm is twice the size of his right arm because of this).

Daniel Tsang

Daniel Tsang

Product Manager

Daniel is one of the web developers here at FreshBooks and also handles most of the support calls and emails when he's not working on new features. Daniel mainly focuses on backend functionalities like AJAX, DHTML and PHP/SQL solutions. Daniel graduated from the UofT Computer Science program and also worked for Biz-zone Internet Group Inc. before joining the FreshBooks team. In his spare time, Daniel likes to tweak his computer, work on his tennis game, and play some online Hold'em.

Ben Vinegar

Ben Vinegar

Web Developer

Ben is one of FreshBooks' full-time web developers. He is a graduate of U of T's Computer Science program, whose software development experience includes work for Epson Canada and Four Seasons Hotels and Resorts. Outside of work, Ben enjoys playing Floorball, writing to his personal blog, and rooting for the home team - whether it's the Raptors, Jays or Leafs, in that order.

Sunir Shah

Sunir Shah

Marketing and Community Development

Sunir has led many lives. He recently shed his software development background by attaining a Masters in Knowledge Media Design at the University of Toronto. He is most well-known for building up the wiki community through MeatballWiki, including his most recent project, BibWiki. He hails from Deep River, Ontario, and consequently he is an Ottawa Senators fan.

Aaron Adams

Aaron Adams

Marketing and Community Development

Aaron wears many hats. Aside from manning the phone lines and responding to user inquiries, he's also actively engaged in building a vibrant community around FreshBooks. When he's not sitting at his desk, Aaron can be found taking in Jays games, skating around on his ankles in local hockey's illustrious C division, and gently caressing his MacBook. He also mixes a mean caesar and pours a perfect pint of Guinness.

Justin Giancola

Justin Giancola

Web Developer

Justin is responsible for third-party integrations and a number of our backend systems. As our resident programmer-philosopher, Justin's hobbies include Ruby hacking, attending Lisp conferences, and wasting time.

Myleen Bacarra

Myleen Bacarra

Program Manager

Myleen has 7+ years experience in the internet and mobile industry and has held various roles in programming, product management and recruitment. She earned her Computer Science and Management Information Systems degree from Western Kentucky University. Myleen has deep appreciation for process design, customer-focused technology, anticipating and managing conflict and building momentum towards agreement. She is progressively getting into yoga and is also passionate about the Aikido way.

Saul Colt

Saul Colt

Marketing and Community Development

Saul likes to build stuff, but since he isn't that handy he chooses to assist in growing great companies. As Zipcar Inc's first international employee, Saul launched the company's first foray into the Canadian market and was instrumental in getting the Toronto operation off the ground. Saul is an accomplished marketing professional, with more than a decade of diverse high-level experience and a respected publisher, having led his company SSS Comics to infamy, super-hero style. When Saul is not working he can be found watching TV or playing spin the bottle.

Rich Lafferty

Rich Lafferty

Network Operations Manager

Rich is our systems and network infrastructure guy, keeping the webservers and databases running smoothly. Rich has spent the past decade honing his skills with Web applications on open-source platforms, and recently moved with his wife from Ottawa to Toronto in order to get closer to the heart of Canada's Internet industry. In his free time, he blogs, plays the Irish flute, and throws rocks at houses.

Taavi Burns

Taavi Burns

Web Developer

Taavi is of two worlds: music and machine. So far, though, the machine has been winning the bread! After graduating in Computer Engineering from the UofA, he spent four years working as a systems C programmer. Needless to say, working at FreshBooks is a breath of Fresh Air! He hopes that it will give him an excuse to experiment with more new technologies than ever before. He also randomly bikes, cooks, does yoga...