When you build a business, there are a lot of things to stay on top of, from marketing and finding new clients to building a website and establishing your digital presence. But there’s one element that you want to stay on top of from the very beginning—and that’s your business budget.
Having a detailed and accurate budget is a must if you want to build a thriving, sustainable business. But how, exactly, do you create one? What are the steps for business budget planning?
As a small business owner, let’s take a look at how to create a business budget in five simple, straightforward steps.
Before we jump into creating a business budget, let’s quickly cover what a business budget is—and why it’s so important for small businesses.
A business budget is an overview of your business funds. It outlines key information on both the current state of your finances (including income and expenses) and your long-term financial goals. Because your budget will play a key role in making sound financial decisions for your business, it should be one of the first tasks you tackle to improve business success.
And, as a financially savvy owners, you’ll also want to have a budget in place to help you:
Now that you understand why budget creation is so important to your business decisions, let’s jump into how to do it.
First things first. When building a small business budget, you need to figure out how much money your business is bringing in each month and where that money is coming from – this will hep create an operating budget based on your business income.
Your sales figures (which you can access using the Profit & Loss report function in FreshBooks) are a great place to start. From there, you can add any other sources of income for your business throughout the month.
Your total number of income sources will depend on your business model.
For example, if you run a freelance writing business, you might have multiple sources of income from:
Or, if you run a brick-and-mortar retail business, you may only have one source of income from your store sales.
However many income sources you have, make sure to account for any and all income that’s flowing into your business—then tally all those sources to get a clear picture of your total monthly income to build your master business budget template.
Once you’ve got a handle on your income, it’s time to get a handle of your costs—starting with fixed costs.
Your fixed costs are any expenses that stay the same from month to month. This can include expenses like rent, certain utilities (like internet or phone plans), website hosting, and payroll costs.
Review your expenses (either via your bank statements or through your FreshBooks reports) and see which costs have stayed the same from month to month. These are the expenses you’re going to categorize as fixed costs.
Once these costs are determined, add them together to get your total fixed and variable costs expense for the month.
TIP: If you’re just starting your business and don’t have financial data to review, make sure to use projected costs. For example, if you’ve signed a lease for office space, use the monthly rent you will pay moving forward.
Variable costs don’t come with a fixed price tag—and will vary each month based on your business performance and activity. These can include things like usage-based utilities (like electricity or gas), shipping costs, sales commissions, or travel costs.
Variable expenses will, by definition, change from month to month. When your profits are higher than expected, you can spend more on the variables that will help your business scale faster. But when your profits are lower than expected, consider cutting these variable costs until you can get your profits up.
At the end of each month, tally these expenses. Over time, you’ll get a sense of how these expenses fluctuate with your business performance or during certain months, which can help you make more accurate financial projections and budget accordingly.
Many of your business expenses will be regular expenses that you pay for each month, whether they’re fixed or variable costs. But there are also costs that will happen far less frequently. Just don’t forget to factor those expenses when you create a budget as well.
If you know you have one-time spends on the horizon (for example, an upcoming business course or a new laptop), adding them to your budget can help you set aside the financial resources necessary to cover those expenses—and protect your business from unexpected costs in the form of a sudden or large financial burden.
On top of adding planned one-time spends to your budget, you should also add a buffer to cover any unplanned purchases or expenses, like fixing a damaged cell phone or hiring an IT consultant to deal with a security breach. That way, when an unexpected expense pops up (and they always do), you’re prepared!
You’ve gathered all of your income sources and all of your revenue and expenses. What’s next? Pulling it all together to get a comprehensive view of your financial standing for the month.
On your businesses master budget, you’ll want to tally your total income and your total expenses (i.e., adding your total fixed costs, variable expenses, cost of goods, and one-time spends)—then compare cash flow in (income) to cash flow out (expenses) to determine your overall profitability.
Having a hard time visualizing what a business budget looks like in action? Here’s an operating budget example to give you an idea of what your new business budget might look like each month:
A Client Hourly Earnings: $5,000
B Client Hourly Earnings: $4,500
C Client Hourly Earnings: $6,000
Product Sales: $1,500
Investment Income: $500
Total Income: $19,500
Payroll costs: $5,000
Website hosting: $50
Government and bank fees: $25
Cell phone: $50
Accounting services: $100
Legal services: $100
Total Fixed Costs: $6,425
Sales commissions: $2,000
Contractor wages: $500
Electricity bill: $125
Gas bill: $75
Water bill: $125
Printing services: $300
Raw materials: $200
Digital advertising costs: $750
Travel and events: $0
Total Variable Expenses: $4,125
Office furniture: $450
Office supplies for new location: $300
December business retreat: $1,000
New time tracking software: $500
Client gifts: $100
One-Time Spends: $2,350
Total Income ($19,500) – Total Expenses ($12,900) = Total Net Income ($6,600)
Above all, once you have a clear sense of your profitability for the month, you can use it to make the right financial decisions for your small business moving forward.
For example, if you realize you’re in the red and spending more than you earn, you might cut your spending and focus on finding new clients. Alternatively, if your income is significantly higher than your expenses, you might consider investing your profits back into your business (like investing in new software or equipment).
Putting in the work to create a budget for your small business may seem like a hassle. But while it takes a bit of time and energy, it’s worth the extra effort. Thorough business budgeting gives you the financial insights you need to make the right decisions for your business to grow, scale, and prosper in the future.
This post was updated in October 2023