Breaking the Time Barrier: How to Unlock Your True Earning Potential
When you run a small business, knowing and charging your worth can be difficult at the start.
That’s why FreshBooks CEO, Mike McDerment and author, Donald Cowper put together this guide to value-based pricing.
In this eBook, you’ll learn:
What value-based pricing is
How to price and position your services
When to let go of low-quality clients to move upmarket
3 Reasons to Ditch Time and Focus on Value
The best thing you can do for yourself and your business is to get the concept of time out of your head when it comes to pricing your services. Here’s why:
You’re Selling a Solution, Not Hours
The value you provide to your clients is the impact you have on their business. You’re not selling time, you’re selling a solution.
There Are Only So Many Hours in a Year
With 8,760 hours in a calendar year, there’s a cap on how much revenue you can collect. And burnout is high when the only way to earn more money is to work more hours.
You’re the Sum of Your Experiences
You are not a collection of hours. You are the accumulation of all your skills and talents. That’s what differentiates you from the competition.
Learn everything you need to know about FreshBooks
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A word from the author
“Building my own product company quickly became a passion, but passion projects don’t always pay…at least not on day one. I completely revamped how I ran my [former] design firm to the point where I worked 19 days in one year and generated over $200,000 to fund my side project. How did I do that? This book will show you how—and help you do it too.”
Mike McDerment
Founder of FreshBooks
Co-author of Breaking the Time Barrier & Crack the Client Code
