Crack the Client Code: Discover the Hidden Wealth in Each Client
It costs 5 to 12 times more to acquire a new client than it does to retain one.
FreshBooks Co-Founder Mike McDerment and author Donald Cowper explore how developing stronger client relationships can lead to a more profitable business.
In this eBook, you’ll learn how to:
Develop better client relationships—and gain trust
Get new client referrals—and grow your client base
Grow a sustainable business—and thrive
3 Ways to Show Your Clients You Care
You can’t have a strong client relationship if you aren’t connected. Here’s how to stay in touch:
Follow Up
Always reach out to clients after completing projects. You’ll prove to them that they mean more to you than just a paycheck.
Encourage Honest Feedback
Without client feedback, you can’t learn from your mistakes and better serve existing or future clients.
Check-In Regularly
When you lose touch with clients, you jeopardize the chance of building ongoing, long-term relationships.
Learn everything you need to know about FreshBooks
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A word from the author
“For every hundred people who read this book, 99 people will say, ‘I knew all that, I didn’t learn anything’ yet apply a lesson or two and enjoy a modest business improvement, but only one in one hundred will actually execute and put all the lessons into practice. That person will reap the benefits of growing their business 3–10 times and lead a more fulfilling business life. Be the one.”
Mike McDerment
Founder of FreshBooks
Co-author of Breaking the Time Barrier & Crack the Client Code
