Meet the FreshBooks Team
Mike McDerment is the co-founder and CEO of FreshBooks, planet earth’s #1 cloud accounting solution designed for small business owners. In 2003, Mike built FreshBooks for his design firm, scratched his own itch, then moved into his parent’s basement for 3.5 years to get FreshBooks off the ground. Since then over 5,000,000 people have used FreshBooks to save time billing and collect billions of dollars. Mike and his team dedicate themselves to executing extraordinary experiences everyday for small business owners who want to focus on the work they love, instead of on their paperwork.
In addition to being a co-founder of FreshBooks, Joe is also a tenured professor at an Ontario University. In 2000 Joe received his PhD in Computer Science from the University of Victoria, specializing in the development of efficient algorithms. Following his degree, he spent two years on a prestigious NSERC post-doc visiting Charles University (Czech Republic), the University of Sydney (Australia), and the University of Toronto (Canada). Joe’s most important role at FB: making sure the beer fridge remains well stocked.
VP Operations (Co-Founder)
Levi is a professional engineer with a BEng from the University of Victoria. Before joining FreshBooks, Levi managed projects at Apex Systems Integrators Inc., where his clients included Canadian Tire, Nestlé, and Parmalat. Levi is a systems integration specialist and has led multi-platform integrations with technologies such as: Oracle, SAP, .NET, Windows CE and Pocket PC. An ultimate frisbee, volleyball and basketball player, we suspect he may have stuffed toy dinosaurs hidden in his condo, such is the level of his support for the Toronto Raptors.
Jeff is a consummate perfectionist and ace designer. Jeff-fun includes creating awesome web sites, hockey and snowboarding, where he will not hesitate to take on any double black diamond he comes across. Jeff is also obsessed with washing his car (some say his left arm is twice the size of his right arm because of this). See what Jeff’s up to by visiting his website or checking his twitter updates.
Daniel supports the FreshBooks team by coordinating customer feedback and marketing initiatives into each release. Daniel graduated from the U of T’s Computer Science program and also worked for Biz-zone Internet Group Inc. before joining the FreshBooks team. In his spare time, Daniel likes to tweak his computer, work on his tennis game, and hit the local Cineplex for the latest blockbusters.
Director of IT
Did you know that Rich Lafferty invented ice? Despite this he lives modestly with wife Candice and cat Rasha, one of whom has floofy white feets. Rich leads a team of intrepid system administrators, constantly redefining the word “system” to include servers, phone systems, refrigerators, coat racks, octopuses, and pieces of string, and provides the office with a steady stream of cat videos. Sometimes he stares at the wall for hours on end.
Customer Support Manager
Fresh out of the University of Waterloo, equipped with a math degree and boundless enthusiasm, Grace is our first FreshBooks employee dedicated entirely to helping our customers. I guess you could call her the ‘invoice of reason’. When she isn’t answering your questions, you can usually find her playing outside, talking to strangers, playing for the Argonotes or making her co-workers groan with her witty one-liners. She’s game for anything and flies by the seat of her own pants because she knows life is short. After all, time flies like an arrow and fruit flies like a banana.
Office & Employee Services Manager
Originally from Africa - the land of the Maasai and where the big game roam free. Asmita studied in Nairobi before moving to Canada and brings extensive office administration experience to her position as she has worked for several multinational corporations in Toronto. In her free time, you can find her at the gym or volunteering for charitable organizations.
Momchil brings plenty of quality assurance experience to the FreshBooks team, having worked for Bodog, amongst others. He works alongside developers and managers to constantly improve the awesome FreshBooks product by flushing out existing glitches and ensuring new functionality integrates smoothly into the existing system. Momchil is a UofT graduate with degrees in Computer Science, Criminology and Mathematics. Alongside his fascination for computers and modern technology, Momchil is also extremely passionate about cars. In his free time Momchil builds websites, bikes along the lake and practices TaeKwon-Do.
Tim’s mesolimbic pathway is constantly flooded with dopamine when he’s at FreshBooks — That is to say, he’s elated to be here. Studying and working in a variety of fields and locations on planet Earth has allowed Tim to develop a sharp brain for interpersonal communication and a knack for empathy. Add his experiences in tech into the mix, and you’ve got yourself a support rock-star. When not figuring out the functions and bio-pathway of the Inward Rectifier Potassium Ion Channels, you can usually find Tim perfecting techniques on the piano, volunteering and singing in a choir, playing video games, practice photography, blog, watching Disney movies, and drinking down a pint of Dole Whip with friends.
Beatriz brings to the table a wide range of experience in the IT/Tech world. As a self-proclaimed geek she loves technology, media and video games. Still a kid-at-heart, she enjoys to be silly and random. With an inquisitive-mind and a love of people she wants to know what makes your business tick. To relax and calm the chattering monkeys in her head she enjoys reading (her favourite is Latin American literature) and watching movies, especially foreign films.
Head of Product
Casey is our Head of Product at FreshBooks. He’s the guy helping the team prioritize and design all of the great features that go into making FreshBooks so awesome. After 7 years as a Program Manager at Microsoft, Casey has settled in Toronto for the long haul. He has the slogan “Fortunae Nihil” (Leave Nothing to Chance) tattooed on his arm to remind him that great things are made by great teams with focus and planning. He plays a solo rockabilly show every night for his wife and kids, and does not dream of someday being on-stage. Not at all, seriously.
Mark comes to FreshBooks with a background in design and painting from the Ontario College of Art and Design, and a passion for all things code related. A passionate and involved member of the open source community, Mark spends much of free time hacking away on various projects and blogging about what he’s learned. In his free time he enjoys a variety of gaming, reading, cycling and snowboarding.
After spending his college years in professional kitchens, Adam joins us as part of the network operations team. He is passionate about shiny new gadgets, online security and cryptography, and conspiracy theory. In his free time Adam enjoys letting his friend poke him repeatedly with needles and can often be found in a pub, pint in hand.
QA Team Lead
As a fresh Computer Science graduate from the University of Waterloo, Kiet found he was a lot better at breaking code than fixing it - so Quality Assurance it was. He joins the FreshBooks team after having spent over 7 years poking and prodding at all manners of software programs, systems and people. In his spare time, he dabbles at web site development, martial arts and tech gadgets. Kiet is also a closet Bimmer and Toronto Raptors fan.
They say Steve was formed in the bosom of FreshBooks itself - his roar is long and loud. Taught never to give up on a customer and that creating a happy user is the greatest glory you could achieve. Beneath his explosive and elegantly chiselled physique, lives the soft comfort of a harvest night. A place where love radiates like a midnight campfire amongst old friends. Always there with a helping hand - an incredibly massive and powerfully awesome helping hand.
Taylor isn’t your typical finance guy. In fact, you may have talked to him on the phone or via email if you’re a FreshBooks customer. He spent three years on the support team and that’s where he found himself to be comfortable with numbers and accounting. Having had a myriad of experiences, he brings a unique perspective to the world of financial analysis. For fun, Taylor runs sports night at FreshBooks, leads a choir club, participates in the improv community and in an axe throwing league, plays board games, and drinks good rum. He also played in a band for three years called Tea and Coffee.
Richard is a U of T computer engineering graduate and has been in the web development industry ever since. Outside of serious work, he enjoys cooking, baking and of course, eating and drinking. To balance the calorie intakes, he is training for his first half marathon. He has a soft spot for all animals and is a volunteer dog sitter for those in need. FYI, he makes a mean souffle.
Jeremy is an award-winning / self deprecating art director with a wealth of experience across diverse sectors in advertising. Called “a one man revolution on the way we use video, computers and our bodies to create art” by Filmmaker magazine, he also draws on a successful career as a new media artist. When asked about his spare time Jeremy could only list more work that he’d done. Dude also has a Masters in Fine art from Syracuse University among a bunch of other degrees.
Emmanuel “Mio” Ricafort
QA Team Lead
An ISTQB certified tester, Mio brings with him to FreshBooks more than a decade of quality assurance experience working for multinationals all over Asia and North America in a variety of industries from finance, healthcare and telcos. On his free time, he enjoys going on road trips, exploring new places and chilling out with family and friends.
Team Lead, Support
Tim looks at life from a sea gull’s outlook on food. If it’s in front of you, you can eat it. In other words, you can do anything that is put in front of you. He is a recent York University graduate equipped with a business degree and has experience in customer service. He took his communication skills abroad to Seoul, South Korea to teach english. He has been a die-hard Raptors fan since day 1, with Alvin Williams being his favourite Raptor of all time. Photography has recently become his newest hobby, which goes well with his love for traveling. His main goal in life: “At some point in my life I will approach the check-in counter of an airport only to be told that there is no longer any room on my passport for another stamp”.
A graduate from U of T Computer Science, Kevin enjoys software development and sees programming as a way of life, rather than just a career. He spends his leisure time hacking around functional programming languages and blogs about his learning experience. He has knowledge of useless facts such as flags and capitals of the countries around the world, and he believes the geek shall inherit the earth. His other enjoyments in life include light and classy music, armchair soccer club management, and playing with his two pet rats.
HR Business Partner
Penny joins the FreshBooks team with 5 years of experience in the recruiting field. Hailing from rural Ontario she was drawn to the big city simply for the fact she could watch more than three channels on TV. Penny started her career working at a boutique agency helping small software companies hire top talent. In her spare time she enjoys yoga, attending the ballet, cooking up a storm and spending time with family. She is known as being highly organized and once received a label maker as a present - which is still one of her favourite gifts she’s received.
Erin is thrilled to be joining the FreshBooks team. She promises to bring her A-Game and revolutionize the world - or at the very least, create some cool stuff. Erin’s favourite colour is blue, just like FreshBooks, she loves cooking, eating chocolate and making art. When not in the city, Erin can be found canoeing in Algonquin Park or traveling the world.
Director of Product Management
Hailing from Toronto, Avrum graduated from the University of Toronto in Computer Engineering in 2007 and moved to Seattle the same year to join Microsoft. After working for teams across Office, Windows, and Search, Avrum moved back to Toronto and joined the product team at FreshBooks in 2011. Avrum works closely with designers and developers to create extraordinary experiences for FreshBooks’ 5 million small business customers, so they can spend less time managing their paperwork and more time on what they love to do. Outside of FreshBooks, Avrum can be found complaining about restaurants that don’t meet expectations, thinking of clever Facebook status updates, and traveling.
Fueled by his passion for technology, Anton decided to lock himself away deep, deep into the corners of the University of Toronto, studying the dark magic of computer science and practicing the ancient art of web development. In 2011, Anton emerged from his trials, ready to take on all the exciting challenges at FreshBooks! When not madly coding away on his computer, Anton likes to sing about his favourite things, play video games, watch movies, and discovering awesome music.
Product Communications Manager
Amanda hails from the world of online publishing and has been a champion for good ideas since well before the advent of Twitter. When she’s not comparing FreshBooks to a cultural revolution on par with the invention of the wheel, she’s likely recounting the outcome of her latest culinary experiment or relating an intrepid tale about her adorable terrier Rupert. Always armed with a notebook, her anthropology background comes in handy when she’s laying down the story of the moment. One of her short-term goals is to make a nice picnic quilt for Leafy and all his friends.
An Expat from Ohio, Jason spends his days as a Linux SysAdmin and his free time enjoying a myriad of hobbies. Board and tabletop gaming, watching werewolf movies, cycling, and vegan cooking keep him occupied. Any time he gets the chance to travel, he takes the opportunity to learn everything possible about local rituals, particularly those related to body modification, ahead of time and does his best to witness them in person.
Theresa grew up in the suburbs of Mississauga, but has a penchant for traveling. She brings to FreshBooks her positivity and loves giving out hugs. Passionate about food, she can be found gazing at their deliciousness on the Internet and trying out new recipes. She’s always up for trying anything new and never turns down chances to karaoke.
After a summer of exploring various parts of South East Asia and being chased down a mountain by a pack of monkeys, I decided that my goal after graduation would be to find a company and job that can provide similar high concentrations of awesome and here I am at FreshBooks. I am a huge fan of movies, music, and taking photos of all the places I have gotten to see while traveling around the world. I recently graduated from the University of Toronto with a major in psychology, so helping people is a thing I love to do and technology has always been a passion of mine (so feel free to come chat with me about the latest and greatest!). A quick fun fact about me is that I have been awarded the Eagle Scout rank; an award only given to three percent of all scouts around the world and gives me something similar with Neil Armstrong and Steven Spielberg.
Vonnell began her tenure at FreshBooks in sales and branched off to start the A-Team, which is dedicated to working with accounting professionals. Unafraid of the concussions and bruises generally acquired from jumping headfirst into empty swimming pools, she found herself on the development team as a Scrum Master. In her spare time, you’ll find her at the park, eating or cooking a meal or trying (unsuccessfully) to propagate succulents.
Team Lead, Accounting
Fabiola comes to FreshBooks with a big smile, dedicated work ethic and a magnetic personality. Fabi, as her friends know her, is always building long lasting personal and professional friendships. As a graduate from York University’s Schulich School of Business and 4 years selling aerospace and military parts, Fabi offers a great wealth of knowledge in Sales and Customer Relations. The International Bachelor of Business Administration degree she received also gave her experience abroad and took her to Mexico where she further developed her studies at the University Tec de Monterrey. During her travels in Mexico, she developed an immunity to tequila but a weakness towards tacos, tortillas and tortas. When Fabi is not organizing a party or creeping on Facebook, she spends her time playing soccer, softball and going for long walks with her family’s big loveable yellow Lab, River (El Ingeniero).
Natalia came to FreshBooks with 6 years of experience in testing web applications. As a quality assurance tester, she has had passion for excellence and a “test to break” attitude. Natalia is a very positive and enjoyable person. She also loves ice-cream and stuffed toy animals. Natalia’s hobbies includes photography and teaching Ballet to children. She really enjoys changes. If nothing new is happening than she will go crazy and start moving furniture around the house.
Senior Product Manager
Melina walks the socially-exciting line between complete seriousness and total ridiculousness. She is disturbingly competitive but has found this to be a delightful boon to her product management career. Melina is a nature-lover and amateur arboriculturalist with a wicked photic sneeze reflex. She graduated with a BFA in film from Ryerson University, but quickly moved into software due to a love of rapidly evolving technologies (including—but not limited to—robot uprisings, sentient internets and living above and/or below the sea).
Sandy was recently released from a Kinder Surprise opened by an unsuspecting child. In need of a home, she was adopted by the kind folk at FreshBooks and in return, she welcomes and trains other new hires joining the family. With a degree in drama, biochemistry and education, she’s taught in Japan and the UK and is an avid traveler. In her spare time, she likes to write for the LRMC, brush up on her languages, act, give it her all at karaoke and burn cookies by accident.
Team Lead, Development
After graduating from University of Calgary, Shaun spent some time in Seattle at a big company before returning back home to the Red Mile. Now he’s adapting to life in the east, in a city many times larger than he’s ever experienced. When he’s not writing code, he spends time playing sports and dabbling in electronic music.
After obtaining a degree in Archaeology from the University of Toronto, Jeff quickly became disenfranchised with the title due to the lack of Indiana Jones hats handed out at commencement. Disgruntled Jeff turned to one of his other passions, software development. Jeff has spent the latter part of last century and all of this century working tirelessly in web development with a focus on destroying all rotten code he comes in contact with his patented ‘beautiful code bomb’. In his last position Jeff headed up a team at Panvista Media developing mobile applications for large law services firms such as Norton Rose and Paul Hastings. In his spare time…well Jeff has 3 kids and has no spare time so we’ll just leave it at that.
Wyatt’s a one man riot and polite to a fault. As a fresh grad from the University of Guelph, cows run in his blood, providing him with extreme amounts of energy and drive. He’s excited to hone his skills in customer service and code-craft as a new member of the team, and in his spare time he plays games, watches old science-fiction, and reads philosophical tomes.
Dustin joins the FreshBooks team with over 10 years of sales leadership, marketing and customer relations experience. With a knack of learning languages, great business acumen and a positive attitude, he strives in helping all those in contact with him achieve their goals. Having run his own business in the past, he understands the intricacies you face while running your business and tries to be as proactive as possible. During his off time you can find Dustin playing Italian card games and dancing! He is a fantastic salsa and merengue dancer, something that comes natural from his Hispanic heritage. OLE!
Queue, eh? Splendid!
Toronto’s foremost hipster-in-denial, Craig arrives at FreshBooks with a love of both well-designed software and things that go to 11. Bullet-hell shooters from Japan? Check. The latest and loudest Scandinavian metal bands? Check. Sensory-overloading movies? Triple-check. Armed with a Bachelor of Engineering and Master of Applied Science from McMaster University, he looks forward to tackling the new challenges thrown his way, be they software defects or battles in various fighting games. When not going beyond the max, Craig can be found geocaching, playing squash, or discussing music on The Zero Check podcast (http://thezerocheck.com).
Whenever there’s something amiss, Always remember to follow your bliss. You never know where you will go, Not until you are open to grow. Every step that you take on your way, Will enrich those around you everyday. Open your mind and you’ll see, Occasion is what you make it to be.
Manager of Development
Steve is a Manager of Development hailing from sunny Southern Ontario, where his family lives and still operates a family farm. Steve occassionally visits family there to see some sunlight and operate heavy machinery. Steve has a potentially unhealthy addiction to gadgets and new smartphones, so it only makes sense that he makes mobile apps at FreshBooks. While not cooking Italian or playing video/board games, he has also spent time at a large broadcast television company, a gigantic agency, a small print-to-web company, and an even smaller tech startup that no longer exists. Steve graduated from the Software Engineering program at the University of Western Ontario.
Associate Product Marketer
Originally from Ottawa, Rob moved to Toronto in order to emote and breathe his way to a theatre degree from York University. Afterwards he spent close to two years on the Rockstar Support Team at FreshBooks before moving over to the Marketing Team. Rob loves patio season, bad movies, and laughing (generally at his own expense). His one Kryptonite is a warm brownie and it is surely the easiest way to win over his heart.
Matt joins the FreshBooks team with over 9 years of exceptional customer service experience in a wide range of industries from big banks to small business. He holds a degree in Finance and Marketing from Bishop’s University. During his university years he developed a passion for working with small businesses. Matt recently returned to Canada after spending 2011 living and traveling in Australia. While there he rekindled his love for exploration and the outdoors and became addicted to surfing. He also developed a passion for photography while visiting many of Australia’s scenic locations. When spending time online, he frequents many travel and healthy living related blogs. Matt strives to live life as if everyday is the Best. Day. Ever!
Jaclyn is ready and waiting for any questions you’ve got! She originally hails from the Ottawa area, but has happily called Toronto her home for a little under a decade now. With a background in theatre and business, she enjoys finding creative ways to make her artistic dreams a lucrative reality. A lover of all things Canadian, Jaclyn is a fiend for Canadian film and little known facts about the world’s second largest land mass. When not making the world a better place at FreshBooks, Jaclyn loves bicycling or camping or both at the same time!
Online Marketing Manager
Justine joins FreshBooks after 4 great years as a social media and marketing blogger. She’s passionate about entrepreneurship and loves connecting with interesting new people, which makes her perfect for the role of Outreach Manager. When not chatting about business building, she can be found spending time with her two little girls, cooking vegan meals and reading TV gossip online.
Online Marketing Specialist
Jillian graduated from Wilfrid Laurier University in Waterloo, where she discovered the awe-inspiring startup community of the region’s Tech Triangle and couldn’t resist helping out as a marketing consultant. After using FreshBooks to invoice her clients, Jill was highly impressed and knew it was her calling to join the FreshBooks team as an Online Marketing Specialist. In her spare time, Jill enjoys spending time with friends, daydreaming about her next travel adventure, or sweating it out Bikram-style.
Sen has spent the last 18 years working in IT, having done technical support, development, network operations, and most recently systems administration. When not spending her time keeping the lights on the servers blinking, she can usually be found playing roller derby, rescuing cats, or helping to run a local maker space.
Ian recently moved from Ireland to Canada and drove cross-country from Vancouver to Toronto in a 12 year old Kia Rio. He is a graduate of University College Cork, Ireland where he studied Computer Science, and has worked in QA ever since, testing a number of different products and applications. Ian loves travel, music, beer-brewing and most importantly, Manchester United!!
Jesse’s an illustrator/designer from Toronto. He studied Fine Arts and Illustration at OCAD and Graphic Design at Humber College. Jesse thoroughly enjoys his time at FreshBooks doodling and collaborating on various exciting creative projects. His favorite foods are rotis tacos bananas and zoodles. He’s also a big fan of music and movies.
Lindsay often feels caught in between eras, adrift in the fabric of space-time. While she enjoys the poetical lyricism of today’s young Canadian folk artists, she finds herself belting out Joplin’s high notes when she thinks no one is watching. While she loves FreshBooks, she also loves not-so-fresh books, having amassed a modest collection of 18th and 19th century books. She loves her Blackberry, but still can’t figure out where she’s supposed to put the quarter. Lindsay has a passion for engaging people and learning their stories, whether in person, on the phone, in an email, or in the pages of an antiquarian book. As a dual citizen of both the present and the past, she knows the one thing that never goes out of style is a good character.
Senior Product Marketing Manager
Having embarked on an arduous quest to cure baldness without success, Faraz finally decided to dedicate his time elsewhere. With a Mechanical Engineering degree from Queen’s University in hand, he joined Research In Motion, where he spent more than 3 years in various customer-facing and online community leadership roles. When he’s not working with the ridiculously talented people at FreshBooks to take products to market, Faraz plays guitar, watches lots of footie (aka, “soccer”) and also runs his own digital marketing agency on the side.
Chief Technology Officer
Warren leads the product development team at FreshBooks and is responsible for making the platform and team efficient, scalable, and always improving. He loves it when we ship code and since joining FreshBooks he’s helped the team re-organize and focus on solving big technical challenges through collaboration, experimentation, and process improvement. Warren is known for his passion for craft beers, Bungee Runs and wearing flannel whenever appropriate (most days).
Meryl is super excited to be part of the Welcome team at FreshBooks. Originally from London, England, she brings with her an enthusiasm for all things royal and a real soft spot for a certain Mr. Potter. Meryl trains all new employees on how to help out FreshBooks’ amazing customers. Having always loved to get to know the people around her, she strives to detect unique skills and talents that she can use to bring out the best in people, and uses this to communicate new ideas and concepts as effectively as possible.
Team Lead, Support
It’s safe to say that Alex is fresh in every respect of the word. Much to co-worker Rob Guenette’s delight, Alex is now officially the youngest FreshBooks employee. Coming straight out of York University with a double major in Sociology and Communication Studies, he is ready to groove and has a lot to prove. Alex knows there is no age restrictions to helping others, and is completely thrilled to have a full-time job doing just that. When he’s not at work, you can find him jamming with his guitar, dabbling in photography, and landing a 747 jumbo jet in Hong Kong (just don’t remind him it’s on a simulator).
Marguerite des Trois Maisons
Marguerite’s interests are a superset of the following: being geeky, eating tasty food, plants, and fractals. One day, she will be an awesome computer programmer who will change the world. Her pilgrimage has led her from her hometown, Toronto, to the University of Waterloo, and most recently has brought her to FreshBooks to learn from the gurus who are rumoured to exist here.
Aaron recently earned a Bachelor of Design degree from the York/Sheridan Program in Design and has an insatiable hunger for solving design and usability problems. Once a developer, he discovered his passion for the creative part of the app-building process and frequently enjoys designing and building super-useful web applications - which is what attracted him to FreshBooks! He spends a lot of his spare time reading about and experimenting with cutting-edge web design tools and trends, but still manages to get regular and hefty doses of fresh air while outside running or cycling.
Team Lead, Support
Phil lives his life 402 meters at a time. That’s the Canadian equivalent of a 1/4 mile. Being an adrenaline addict, he’s spent several years playing tournament level paintball. After he perfected his newfound (and highly useless talent), he set his sights on something more “normal”. Now working towards racing and completing the Ironman World Championships Triathlon, Phil has picked up photography in his downtime. Landing at FreshBooks, Phil knew he could put his love for helping people to good use. No problem too big or small, Phil is always up for the challenge of making someone’s day!
Danni is a recent graduate of Electrical Engineering from the Memorial University of Newfoundland. She joined the FreshBooks community immediately after graduation to pursue her career and passion in quality assurance. Danni has a wide range of interests. She likes the outdoors and traveling to different areas of the world seeing the amazing things that nature brings. She can also play a variety of instruments including piano, harmonica, erhu fiddle, and violin. Danni loves photography and spends a large quantity of her free time taking photos, modifying them, and sharing them with others.
IT Desktop Support Specialist
Jon graduated from Seneca in Digital Media Arts and Digital Media Technical Production. His secret identity: part-time costume designer, mixed media sculptor and freelance troublemaker. His special powers consist of card throwing and spontaneous laughter. His known weaknesses are commenting on people that wear too much denim at one time - especially if it’s ill-fitting. And finally, his weapon of choice is lazrcats.
Joele has a background in customer service and truly enjoys helping people in anyway possible. She thinks laughter is the great healer in life, and a great way to turn things around when things aren’t going perfectly. Joele believes in making the best out of every situation, and always tries to see the brighter side. In her downtime, Joele likes to write stories, poetry and music. If she could travel anywhere in the world, it would be to the Maldives, how gorgeous!
Natasha comes to FreshBooks with many years of experience in QA and a passion for all things new. When she’s not busy breaking software, she can be found all around the GTA being a personal chauffeur to her spoiled offspring. She also enjoys her Nikon, plays in a competitive brain teaser league and has a black belt in traveling.
Marvin is your regular run-of-the-mill IT dude, types his password two fingers at a time, and is more PFY than BOFH. The neckbeard isn’t there yet, but it’s something he promises to get to, eventually. In his “free” time, he enjoys running and hopes to one day qualify for Boston!
Andre is a QA Analyst with a software engineering background. Hailing from the beautiful but often-battered 3rd Polish Republic, he can take a punch and keep on swinging. Pretty easy considering his awesome physique and large frame. In his spare time he practices karate, team sports (team drinking!), and exercises his spiritual side-via painting and novice-level spanish guitar.
Greg is a true numbers guy who loves anything and everything finance related. A CA by trade, Greg has a vast and diverse financial background in several industries having honed his skills at PwC followed with progressive roles in consumer packaged goods, mining and software companies. Greg is an avid fan of all sports with baseball and the Toronto Blue Jays at the top of his list. He looks forward with great optimism to Opening Day each year while spending the winters on the slopes and at the rink with his young busy family. Greg loves to travel and is always up for a new challenge.
Himali comes to FreshBooks with 4 years experience in the travel industry. After a quest to find a place she love’s to work at and to help other people; she made the switch to FreshBooks! By night, she is a philanthropy fiend. She also loves to travel and doesn’t discriminate between short and long trips – if there’s an opportunity to explore and take photos, she’s there. Ask her what her “Next Big Thing”… she will almost always have an answer!
Chief Marketing Officer
Shawn is a marketing guy that has a passion for digital campaigns, branding and metrics. He’s a creative, compassionate, high achiever that’s always looking for innovative ways to solve problems. When Shawn is not thinking about marketing he has a passion for sports, movies, cars and technology that is only overshadowed by his love of spending time with his wife and daughter. He has a dog who won’t be permitted in the office due to his penchant for howling and stealing food. Shawn joined FreshBooks to kick our marketing into high gear as we continue to spread the word to small businesses around the world. Shawn is a veteran software company leader with years of experience defining and implementing marketing strategies for companies like Corel and Adobe. Prior to joining FreshBooks Shawn was the SVP of global marketing at Corel for 7 years.
Team Lead, Development
Zach grew up in the Hammer (aka Hamilton) before coming to Toronto to study Computer Science at U of T. Prior to joining FreshBooks, Zach led the backend development team at Trapeze Media. Zach is a huge sports fan - he likes playing, watching and arguing about sports. Zach is also very passionate about food. In his spare time he loves to cook and always enjoys a good single malt.
CFO & Chief Corporate Development Officer
Mark is a veteran of the startup world. For over twelve years Mark served as CFO for a number of highly successful startups. More recently Mark invested in startups as a partner in a venture capital fund. Mark began his career as a CPA and spent over eight years working with small business owners in that capacity. A native of Scotland, Mark is a fan of all things Scottish and wears far too much plaid as a result. He is also passionate about his family, entrepreneurs, yoga, healthy living, DJing, house music and Formula 1 - more or less in that order. At FreshBooks, Mark leads our business and corporate development efforts.
After graduating from The University of Liverpool in Film and Communication Studies, Ailsa decided it was time to leave the UK and seek pastures new in the great city of Toronto. Ailsa has spent a decade in the customer support industry, holding roles in major corporations such as betting firm William Hill (UK) and fundraising agency Public Outreach (CA). When Ailsa is not striving to become the ultimate FreshBooks support superhero, she is usually enjoying some down time. Down time often consists of watching movies, playing soccer, or supporting her local team, Liverpool FC.
Backbone Support Rockstar
Focused and adaptive support specialist in the daytime, trench-fighting rock and roll warrior at night. Chris’ professional experience in customer support and marketing was earned across varied industries including the provincial parks system and in toys and games. You’ll find Chris helping a customer with the Support team or on stage playing guitar with his band Fever City.
Having lived in a few places like Riyadh and New York, Sherwyn has developed a love for different types of cultures and food. He will eat anything edible without complaints. Due to his interest in learning about people and cultures, he pursued his major in Anthropology and minored in Sociology at McMaster University. In his spare time, Sherwyn enjoys bobbing his head to electronic dance music and staring at his fish tank for hours.
Maxim Van Lyl
Product Support Specialist
Max grew up in Belgium, in a little town by the North Sea. Convinced the world needed more chocolate, beer and ukulele tunes, he set off on his quest. After battling sea monsters and wooing an exotic beauty, he made his new home on the (lake)shore of Toronto. Having extensive experience in customer service and a knack for problem solving, he joins FreshBooks with a vision: creating the most awesome and action-packed support service experience you’ll ever have!
Justin is a jack of all trades but a master of none (certainly better than a master of one). He has a constant thirst for knowledge and an insatiable curiosity on what makes the world tick. He loves solving problems and using code to build something out of nothing. When Justin is not hacking or coding at Hacklab, you can find him cycling around as a crazy cyclist with a camera strapped to his head.
Director Product Management
As a former start-up founder and now Senior Product Manager at FreshBooks, Brandon is excited to build products that solve his old problems. Before FreshBooks, Brandon was the head of product and co-founder of Tunezy, a Toronto-based startup that was acquired by SFX Entertainment in 2013. Prior to that, he spent four years at Kraft Foods analyzing, project managing, deck-building, and getting his CPA.
Duncan started out heading up the technical side of a small Internet provider in England in the late 90’s before moving onto the world’s leading email security provider to start integrating the lives of Operations and Development before DevOps was a coined term. In his spare time he is trying to cycle harder and further, learning to mix Drum and Bass or chilling out watching F1.
Originally from Brazil, Thais moved to Canada six years ago to pursue her education in design. With a passion for creating work that is both beautiful and meaningful, she is excited to help make the world fall in love with FreshBooks. She does not know how to samba or play soccer, but loves to brag about her country’s amazing food and nature. A child at heart, Thais does not hide her love for candy, animated movies and young adult fiction books.
Senior Manager, Business Intelligence and Analytics
Sick and tired of the staid, predictability of year-round sunshine in Perth, Western Australia, Chris has travelled far and wide searching for the city with the most temperamental weather conditions on the planet. Moving to Toronto from the UK two years ago, he thinks he may have finally found the city to fit these requirements. Chris will be part of the marketing team, working as the Senior Manager, Business Intelligence and Analytics. He has a degree in Actuarial Science and has moved industries with a similar frequency as he has moved continents, starting in insurance consulting, moving to quantitative finance and finally landing in e-commerce. When not crunching number Chris can usually be found watching films in a dark corner somewhere.
System Administrator/Operations Engineer
Ross has come from the furthest reaches of eastern Toronto to lend a hand in support of the infrastructure that keeps FreshBooks running. When not helping to keep the lights green at work he is either being wrestled to the ground by his two children, finding time to catch up on reading material, or watching the latest fare on Netflix.
Colin grew up in a small town north of Guelph before moving to Windsor to study Computer Science. Colin has two wonderful boys and fills all his spare time with coaching/reffing/playing hockey.
Rich is an uncontrollable ball of energy that will do whatever it takes to ensure you’re happy with your product. As an aspiring MBA candidate from Wilfrid Laurier University, he listens to understand your business needs and advises you on solutions. If he’s not deep in conversations with clients, you can find him studying at Starbucks, playing bball or vball, snowboarding around the world, or going to music festivals.
Eduardo is a creative and resourceful sales professional with a wealth of international business experience in corporate sales, channel sales and account management. He joins FreshBooks eager to excel with the Accounting Team, increase sales and build new friendships. He is also an accomplished webmaster, programmer and a lifelong learner dedicated to bettering himself through all forms of education. As a Computer Science graduate from the University of Toronto, Eduardo eats, lives and breathes technology! When he is not reading tech blogs he loves to experiment with coding while listening to tech reviews. When his wife manages to pry him away from his iMac, he likes to go to the park with River, his best fur friend. As a side gig, Eduardo is also Sr. Taster at his wife’s Specialty Cake business.
Financial Analyst, Revenue and Marketing
Mich is from Scotland and has been a CA since 2010. Toronto is the 7th city that he has lived and worked in. So you could say he likes to travel. In addition to this, he likes all sports—especially tennis, volleyball and football (proper football where you kick a ball with your foot—not North American football which he likes to refer to as ‘hand-egg’). He once beat Andy Murray at tennis (in a game, he lost the other 12).
Proudly born and raised in Fort Erie, Michael is excited to join the FreshBooks product team. After graduating from U of T, Michael worked at a large industrial gases company in a variety of marketing roles. After completing his MBA, he co-founded two startups in Toronto where he became used to sleeping on couches. When not at work, he is likely planning his next adventure into the mountains of BC.
Matt is a “professional” musician, having been paid for performing on more than one occasion (like, at least twice). He has a recurring dream where through an unlikely sequence of events, he is drafted into the Foo Fighters. He attends as many of their shows as possible, just in case. Like a good Canadian, Matt enjoys playing hockey and, sometimes, a good cigar (Monties, anyone?). He has a background in QA and is a Certified Scrum Master who loves helping teams become high-performing.
From a town with one stoplight named Binbrook, Ian moved to Toronto in 2000 for school and has been here ever since. A graphic design graduate, he found he liked the tools better then the trade and spent the next several years doing support for Apple. Terrified of heights, allergic to bees, french bulldog aficionado and toy collector, Ian loves drawing and photography (well, mainly taking photos of toys and dogs).
Team Lead, Development
As an army brat, Chris has lived in Germany, England and all over Canada. He moved to Halifax to work for a small web development firm before it was spun out into Canada’s premier Google Apps deployment company. After leading the application development group there (and conquering all badminton challengers), Chris and his new wife just moved to Toronto to join FreshBooks’ amazing team.
Brandon enjoys helping others and jumps at any opportunity to learn new skills. He graduated from Ryerson University with a Bachelor of Urban and Regional Planning. He loves cooking because of the endless possibilities to create dishes based on a range of ingredients. Brandon also enjoys singing and playing guitar (particularly Creedence Clearwater Revival songs). In the winter, you can find him playing hockey at the nearest rink.
Amanda is pumped to be a Freshie Rockstar and brings her enthusiasm and passion for helping others to the Support team! In her former life, she was a science teacher having lived and worked in far away lands such as New Zealand and London, England. A lifelong learner, she can often be found partaking in one of her many random hobbies such as playing the ukulele, catching (or dropping) an ultimate frisbee, downward dogging at a yoga class, traveling and/or skiing down a slope somewhere. She also lives by the credo “food is just a vehicle for sauce”.
Manager, Talent Attraction
Sara is a health nut with a sweet tooth (read more about that dichotomy on her blog) who constantly finds her willpower challenged by all the treats available in the FreshBooks kitchen. When she’s not gazing at cupcakes, Sara spends her time in Talent Attraction finding smart and talented people to join the FreshBooks team. It’s an easy job, because although Sara has worked for some pretty awesome companies in Toronto’s tech industry, FreshBooks has stolen her heart. There’s nothing that Sara loves more than chatting with those who are passionate about what they do, so if you’d like to find out more about working at FreshBooks, send her a note.
Easily approachable about anything, Boris is always available to goal coach, chat about life, sports, music, food, nerding out and a myriad of other things. Using his business acumen developed through a marketing diploma and his current pursuit of a management degree, he looks forward to bringing an entrepreneurial and futuristic mindset to the support team.
Hailing from the mean streets of Brampton (B-Town stand up!!), Shen comes to FreshBooks with a colourful background in various industries and experiences. Graduating from McMaster University with a degree in Biochemistry, Shen’s hopes of becoming a doctor went up in flames after one look at the MCATs. With resilience and a new sense of purpose he went on to pursue a career in banking and finance with TD Canada Trust. With years of experience behind him, he then decided to take the bold step of moving to Nairobi, Kenya to work with a startup micro-finance company. Upon his return he found FreshBooks, and with a desire to forge relationships and help guide business owners on their quest to hassle-free invoicing, he joined the FreshBooks Accounting team. Shen is an avid sports fan, with a particular love for (American) football!
As a web developer Adam loves technology. Whether he’s building web apps or looking for new ways to enjoy his vast collection of movies and music, if it involves technology he’ll happily devote too much time to it. Adam finds humour in almost anything and considers a day filled with laughter to be a good one. When not staring at a computer screen you can find Adam spending time with friends and family, traveling, telling stories, or relaxing on a sunny patio.
Natalie graduated with a B.Sc. in Mathematics and an MSc in Computer Science from the University of Guelph. She has a decade of experience in web development including freelancing, working for small businesses and teaching. In her spare time Natalie likes playing violin, watching YouTube videos, reading novels, playing board games, and debating with the Toronto Debating Society.
Sean joins FreshBooks as a Scrum Master and enjoys explaining what the heck that role means to his extended family. He uses his past experience as a Developer and Product Owner to understand diverse perspectives and galvanize a team to create awesome results. Sean also loves board games and took his hobby to the next level when he created Forbidden Island for iPad. Life highlight so far – he was once told he had the best beard at the bar. Verified Canadian, wannabe Swede.
Ryan grew up in freezing-cold Manitoba. All he could do to stay warm in the winters was huddle by the heat of a Commodore Vic-20 and type in programs from Compute! Magazine, which triggered a lifelong interest in computers. Ryan has a B.Sc. from Brandon University in Computer Science, which he barely used in 12 years in the insurance industry. In his spare time, Ryan likes to condense his life story into 385 characters.
Team Lead, Support
One of Heather’s greatest talents is smiling. She’s beyond thrilled to be part of the customer support team at FreshBooks where she can put this skill to good use. Heather is a graduate of music theatre at Sheridan College and enjoys writing stories and tap dancing when you least expect it. Always up for an adventure, Heather can be found exploring Toronto and the world with her husband Chris. Unless she’s tired, then she will be on the couch reading a good book.
Passionate would describe Rich well when considering all things Science, Space, Engineering, and the Toronto Maple Leafs. That being said, it’s fair to say that Rich believes anything is possible with the right attitude, dedication, and will to achieve the seemingly impossible. This includes the Leafs winning the Cup. Rich has been employed in customer service positions for over 10 years and is excited to learn from and grow with FreshBooks.
As a fresh M.Sc. graduate from the University of Guelph, Laura is itching to learn the ins and outs of software development. Hailing from the quiet countryside, Laura is excited to experience Toronto and be a part of FreshBooks’ fast-paced lifestyle. When not at work, she enjoys watching sci-fi/fantasy tv shows, reading, and dispensing joy in the form of hand-crafted crochet plushies.
Segment Marketing Manager
Robb is a marketing guy with a big heart. He’s a great listener and is always scoping out creative ways to connect with customers. Having worked in the non-profit sector for 9 years, he’s developed cause-marketing campaigns, websites and positioning for various brands. Prior to this he worked at a marketing agency to launch promotions for brands such as Chef Boyardee and Colgate. In his free time, Robb bakes artisan bread from scratch (without a bread maker!) and checks out local live music. He’s excited to be part of the FreshBooks team – If you get on his good side, may be you can score a organic sourdough loaf from him!
Senior Mobile Developer
A graduate of Queen’s University, Michael started his career in mobile development using J2ME and BREW on old candy bar and flip phones. When the iPhone was released, he quickly dropped these archaic technologies to learn Objective-C and drank the kool-aid, “Apple can do no wrong”! Michael has been developing software professionally for 8 years and enjoys solving mobile-related problems, from optimizing network traffic to working with systems with limited resources. When he’s not programming, he enjoys playing volleyball and ball hockey.
Alexandre hails from France by the Alps where he studied Electronics and Software Engineering. Three years ago, he moved to Canada to work on his English for a few months, but ended up falling in love with the country and decided to stay. Like a typical Frenchman, Alex enjoys wine, cheese, bread, and (more recently) maple syrup. When he is not hacking away on various projects or blogging, he can be found skiing or right by his barbecue, beer in hand.
Loyalty Marketing Manager
Erin is a loyalty junky. Helping businesses find the right marketing solutions to engage and retain customers is what makes her tick. She spent five years helping to build the successful SCENE® movie rewards program, and has experienced firsthand how a simple, attainable and enjoyable loyalty program can be mutually beneficial for customers and businesses. When not brushing up on the latest loyalty trends, Erin enjoys spending time gardening, shopping and taking her dog down to the beach. Erin is super excited by how much FreshBooks users already love the product and can’t wait to add even more great perks for customers.
Andrea loves to organize (mostly teams of people but on occasion she can be found organizing a closet). She first discovered her organizational flair during various engineering design projects at the University of Waterloo. Following graduation, she went on to organize teams at BlackBerry. When not running efficient plans, Andrea can be found on the ice perfecting her speed skating technique. She is the proud owner of four pairs of skates.
Dileshni is a die hard sports fanatic and a child of the sea (she’s from the island of Sri Lanka after all). So it’s no surprise that most of her hobbies revolve around water. If you need a scuba diving buddy, call her! After working for 5 years at UofT, she jumped at the chance to move her code ninja skills to FreshBooks. She loves working on new projects and asking others endless questions about their projects! When she’s not obsessing over the Toronto Raptors or playing a water sport, she enjoys mentoring at Girls Learning Code. True fact: will code for cookies.
Originally a descendant of pharaohs, Leena moved to Canada in 2006. She identifies as a “code monkey” and loves that she can create something out of nothing (except for some ones and zeroes). Leena is very excited about working at FreshBooks for the great product, the awesome company values, and for the dogs. But mostly for the dogs. She has two dogs of her own and speaks “dog” fluently. Leena brings to FreshBooks her experience and passion for mobile development, as well as her very own brand of weirdness. When Leena is not glued to a computer, you can find her practicing her dog speak, playing soccer, obsessing over robots, eating chocolate, or jumping out of airplanes.
Raised on a tourist-attraction flower farm in Ontario, Nora is no stranger to, well, meeting strangers. An obsessive learner, she knew she needed a career where knowing a little about a lot of things was an asset. After short stints in model booking and actual matchmaking, she’s spent the last 5 years finding top talent for ad agencies and startups. When she’s not making matches for FreshBooks, you can find her planning her next tattoo, obsessing over all that is or might be spooky, playing strategy games, and raising the world’s silliest husky.
Alan started his first business at 17 simply because he was bored in high school. He began studying biochemistry but ended up graduating with a degree in Business. Since those blurry days, Alan has started 2 companies and has been a product/marketing manager at various software companies. His brain is constantly thinking of ways to improve products and if it wasn’t for playing soccer his brain would likely explode due to dangerous levels of entropy. Alan loves being a product manager for such an awesome product!
Choosing the arctic Canadian winters over the year-round drenching of his hometown of Cambridge, England, Phil brings loads of Customer Service experience and a passion for problem solving to FreshBooks. With an almost worrying addiction to football (sorry, soccer…) he hasn’t missed a Toronto FC home match for 3 seasons. When not involved in ball-sports, you will find Phil exploring new bars and restaurants, taking inspiration into his own kitchen, and wearing shorts at the first sign of above-zero temperatures.
Desktop Support Specialist
Byron is no good at half-measures. Whether pursuing music, fitness, or computers, whatever catches his attention is vacuumed up with extreme prejudice. Byron joins FreshBooks to bring his hardware and software support expertise to bear on any computer bold enough to defy the IT team.
Email Marketing Manager
Laurie comes from the wilds of Etobicoke, where she dreamed of becoming only one thing: an Ewok. After those dreams were harshly crushed, she instead got a Psychology degree from the University of Waterloo, which is now put into practice by analyzing absolutely everything, including FreshBooks email marketing campaigns. When she’s not shedding silent tears with every email unsubscribe request, you can find her watching baseball, traveling, swimming in lakes, killing it on a dodgeball court, reading (too many) books, baking ridiculous cakes, trying to give ducks hugs, getting distracted by shiny, glittery objects or petting anything soft. If she has any time left over from all of that, she writes about music and other stuff for The Little Red Umbrella, and works behind the scenes on Toronto’s illustrious Trampoline Hall.
Director of Sales
Scott is the ultimate sales professional with over 20 years of software sales success in large companies like Oracle and SAP, and some smaller companies like Replicon. He is an alumnus of the University of Guelph where he received a BASc majoring in Consumer Behaviour. When he is not working, Scott can be found at various hockey arenas all over Ontario as his 2 daughters play rep hockey. Scott is an avid sports fan. He bleeds Blue and White for his beloved Toronto Maple Leafs and the Dallas Cowboys. Scott also has a large collection of ticket stubs from all of the sporting events and concerts that he has been lucky to attend over the years. Scott loves traveling with his wife and 2 daughters all over North America and hopefully to Europe some day.
Director of Advertising
Bruce is thrilled to be part of the marketing team at FreshBooks and to have the opportunity to help make FreshBooks a household name with small businesses. He comes to FreshBooks with experience developing advertising campaigns for some of Canada’s best known brands. Bruce is passionate about his family and loves to spend time with his two teenage daughters. He is a big Leafs fan and still believes they will win the Stanley Cup sometime in his life (he plans on a long life).
Born and raised in Toronto, Michael is excited to join FreshBooks as a Product Manager specializing in website optimization. With an affinity for both the creative and the technical, Michael’s found the ideal profession to engage his left and right brain thinking skills. Outside of work, Michael enjoys long walks, protein shakes, and discovering the city’s best coffee shops.
Community & Events Manager
Melissa joined FreshBooks to host great events and provide extraordinary customer service on our social handles. You can usually find her armed with a “to-do” list in one hand and getting ready to tweet with her other. When not at work, Melissa is out trying a new craft beer or playing with her dog, Zilla. A self-proclaimed social media addict, you can “tw-meet” her in 140 characters on Twitter.
Jameson is a recent graduate of the University of Guelph’s Computer Science program, and is excited to be starting his software development career at FreshBooks. Jameson’s experience comes from his co-op placement at a medical software company, a research placement working on pattern recognition topics, and of course, mobile development work at FreshBooks. In his spare time, Jameson enjoys playing ball hockey, learning yo-yo tricks, and trying to cook and bake new and exciting recipes (albeit with limited success).
With a technical mind and a passion for design and creation, Colton brings years of customer support and troubleshooting in high traffic environments to the table. The more challenging the puzzle or problem, the better! Outside of work, Colton has a love for Lego, and when he isn’t building spaceships, he can usually be found designing them.
Born, raised, and schooled in Waterloo, Adam is thrilled to be joining the Product team at FreshBooks in Toronto. Before being seduced by the tech scene, Adam spent co-op terms in the accounting trenches with Ernst & Young, and is excited to contribute that experience to FreshBooks’ goal of making accounting accessible to all. Adam is a huge sports fan, humbled over the years as both a Leafs fan and golfer (the two seem to go naturally together). A plane ticket in hand, and music in his ears make him one happy camper!
Team Lead, Development
Born in Poland, Ania has spent most of her life in Canada. She studied at Queen’s University, graduating with Bachelors of Statistics, Education, and Computer Science. She also studied at the University of Edinburgh, which she barely survived due to ingesting too many fried Mars bars. Ania has worked at big and small software companies, before she found her way to FreshBooks, which she proclaims as “just right”. These days, Ania trains, competes, and coaches at the Don Rowing Club. Refusing to believe that the Olympics are not in her future, she works hard on growing taller, using large amounts of trail mix to fuel her dreams.
Originally born to organic fruit farmers in the Okanagan Valley, British Columbia, Kevan used his training, nurturing fruit and vegetables, to leverage himself into a career with FreshBooks. Prior to joining FreshBooks, he graduated from Brock University with a degree in Computer Science and Economics, making him the deadliest combo since Peanut Butter and Jelly. In his spare time, he eats, sleeps and codes.
Before finding his calling in design, Justin did everything from making glass bottles and repairing telephone lines to teaching Grade 8 English in Colombia. Never settling to just be a pixel-pusher, his previous experience at Bruce Mau Design has taken him everywhere from Alaska to Maine. He’s worked with a diversity of clients, ranging from the retail sector all the way to national educational institutions. When not sending GIFs from The Simpsons’ Golden Age (seasons 4-10), he’s usually running or biking around the city, finding the new hot restaurant, or getting on a plane to visit his brother Jeff Close in NY or heading to some far off destination.
Mudita comes to FreshBooks with a passion for helping people and the planet, and the adorable dogs that roam the FreshBooks office. As a Rockstar, she gets to talk to lots of different people and problem solve. Outside of work, she pursues her passion through volunteering for various environmental organizations. She spends her free time reading, traveling, baking, quitely musing away on life’s philosophical questions and, recently, listening to classical music. A self proclaimed sudoku champion, she can often be found working on brain teasers.
Even though he’s lived in Toronto for over a decade, David still considers himself a country boy at heart. He graduated from George Brown College with a Bachelors in Hospitality Operations Management and immediately following that moved to South Korea for a year to teach. When not drinking excessive amounts of coffee, you can find David rummaging through thrift stores, playing an obscure version of soccer called futsal, or renovating his family home.
Sean grew up in London Ontario but lived in Montreal in between the earliest and latest Wolfenstein releases (W3D and The New Order). Sean went to McGill University where he completed a B.A. in Cultural Studies after taking ten years off in his fourth year to start a business. Needless to say, Sean’s tour of duty in Cultural Studies explains his great affection for all the movie posters strewn about the FreshBooks office—Apocalypse Now is his favourite movie of all time. Sean believes that there is a process behind most of what we do in life, and that recognizing the process and making it visible is what allows us to continuously improve. This is how Sean approaches agile philosophy and his role as a Scrum Master. It also explains his inability to get through a Warhammer 40k game without trying to streamline the rules.
When it comes to his career, Cody is a learner first, developer second. After graduating from UOIT, he has filled many roles from Support Developer and Backend Java Developer to iOS Developer. On weekends, he likes to learn a new technology, play with his dog, backcountry camp, enjoy a good gaming session, or rock out at a Metal show. Cody also has a passion for beer and BBQ.
Mark is a general management executive with a track record of delivering significant growth in new business markets. He prides himself on being a results-oriented leader who focuses on operational excellence through developing teams and motivating change across functional groups. Outside of work, Mark’s passions include his family, canoeing tripping, a weekly attempt to reclaim past hockey glory and his yearly pilgrimages south of the border to watch the greatest sport on earth—NCAA basketball. At FreshBooks, Mark leads the efforts to grow our community of loyal micro-business customers.
VP Human Resources
Tracey is passionate about people, helping others be the best that they can be and making sure that FreshBooks has the most talented team in the WORLD! She has spent her HR career in a variety of industries and loves the challenge that comes along with learning new things. Tracey grew up in the beautiful countryside of South Western Ontario and moved to the “big city” after completing university. Today, living in the “burbs” in a household of boys, it is all about sports, sports, sports and video games. When she does get a moment alone you’ll find her reading a great book, playing soccer or cheering on the Toronto Blue Jays.
Stephen comes to FreshBooks with a background in education, mathematics, and customer support. When he’s not assisting clients, he’s cheering on the Toronto Blue Jays or conquering lands and saving the world (in fake electronic lands only existing on his Playstation 4). Does P=NP? No one really knows, but that won’t stop him from losing sleep at night over it.
Michael is a self-proclaimed code wizard, tabletop general, and space enthusiast. He is a very efficient caffeine-to-code converter, and enjoys all things geeky. He graduated from University of Guelph with a Bachelor of Computing, and has lost count of the number of times he has moved.
Lindsay’s fascination with human behaviour led her to a degree in Psychology from Queen’s University. She grew up in Montreal but was drawn to Toronto due to its vibrant tech scene where she began her career in healthcare technology. Lindsay loves to travel to places that require at least a 10-hour flight. She’s also an avid hockey player and yogi.
Sabeer considers himself an engineer without borders: he grew up in 5 countries, is fluent in 3 languages, and experienced as a computer, electrical, biomedical, and software engineer. His love for technology and impossible visions of what he wants to create stems from a love for all things science fiction and fantasy. In the rare moments when he’s not coding or reading, he likes to tutor math/programming, chill out with family/friends, watch movies, take long walks, gorge on junk food, and talk to himself (ok, so he talks to himself more than just “rarely”).
Originally from Brazil, Fernando came to Canada to pursue a PhD in theoretical physics at UBC. After a few years thinking about what happens when you fall into a black hole, he decided it was time to give the tech industry a shot. With a newfound obsession for data science and machine learning, Fernando packed his recycled, organic, fair trade bags in Vancouver, and moved to Toronto to join the FreshBooks marketing team as a data analyst. In his free time, Fernando can be found playing music, lifting things up and putting them down at the gym, or picking up a new hobby and getting fixated on it.
Public Relations Manager
As the PR Manager, Dianna is responsible for getting the word out and making sure small-business owners (and your grandmother) are aware that FreshBooks is the bomb dot com. She has a background in the tech sector and has worked with both B2B and B2C industry leaders and challenger brands to build awareness, generate demand, and elevate market standings. When she’s not busy PRing, she can be found indulging (to an unhealthy degree) in her addictions: the UFC, food, and books of all shapes, sizes, and genres. She also has a penchant for coercing everyone around her into eating their own weight in goodies that are high in calories, carbs, and fats.
Originally from Niagara Falls, Jesse ventured to Toronto in search of bigger and better things. After studying Film Studies at York U, he took time to discover himself and learn where his talents lie. He’s excited to be a part of the Support team and aims to become a true support hero. As a self-declared pop culture geek, he loves to talk about film and his comic book collection. If you don’t spoil his favourite TV shows, he’ll love you forever.
Calvin was born and raised in the wheat fields of Saskatchewan. After graduating from university, he got a sweet gig building video games in Saskatoon. A love of big city life and a fear of prairie winters brought him to Toronto. When he isn’t programming, he enjoys playing hacky sack, cycling and cooking tasty things in his slow cooker.
Growing up in Toronto’s suburbia, Winston was thrown into a town of about 4000 working in his family’s restaurant. Culture shock, isolation, Egg Rolls and the flaming lick of a thorny whip comprise his fondest memories of that decade. Often euphemized as, “a character building experience”, he likens his escape to the end of, “The Shawshank Redemption” but without the sewer drain, laundry room, and Morgan Freeman. His pursuits are: (re)discovering the meaning of life and freedom, reading/writing, astrophysics/astronomy and some other (unbelievably) nerdy hobbies.
Rishi loves to run, meditate and engage with the community. He finds great joy in not only solving problems, but also in identifying them. Thinking progressively, he is continuously looking for improvements. “Nurture your team, and results will follow” says Rishi. Oh yeah, he knows a thing or two about programming pythons and rabbits.
Originally hailing from Australia, Marcus joins FreshBooks from the world of financial advisory, where he used his analytical skills to help restructure the operations of a vineyard, a steel fabricator and a chain of gyms, amongst many others! Outside of work Marcus enjoys playing sport, travel and spending time with friends.
Josh joins the FreshBooks team hot off the presses of design school. After completing an internship at Mozilla, and designing at TIFF for the summer, he’s ready to start crafting extraordinary experiences at FreshBooks that are pixel (pretty-damn) perfect. He is a constant learner which is why you’ll most likely find him glued to the latest tech/design blog post, and has two amazing little girls at home who occupy the majority of his social media feed.
Clare comes to FreshBooks with a background ranging from financial services to serving at themed family restaurants. After quickly realizing a passion for helping people in any of her past jobs, she looks forward to now lending a hand to the wonderful people who use FreshBooks. In her spare time you will find her clicking refresh on the new releases page at Rdio, baking, and discovering all the amazing bars and restaurants Toronto has to offer. An avid traveller, Clare looks forward to finding a city to rival her new favourite place—Berlin.
A start-up junky, Nik has worn many hats, from software developer, product designer, to a stint in VC wearing a monkey suit. In his native environment, Nik can be found jamming on the drums, eating tandoori chicken or having a pint at a Queen Street bar.
A self-proclaimed “interest scatterbrain”, Colin received a design degree from OCAD University in jewellery and metalsmithing in 2011. Born in Northern Ontario, Colin escaped to the big city in 2005 to pursue a career in fashion. After realizing he’d rather wear nice clothes than work amongst them, he is now thrilled to bring his retail management background in customer service to the FreshBooks support team. See some of Colin’s artwork and jewellery.
Recent Guelph-Humber grad with a media studies degree, Jackie brings her positive energy and smiles to the FreshBooks Rockstar team. Jackie is thrilled to be helping others everyday and is motivated to learn new things from all the wonderful people at FreshBooks. When Jackie isn’t working, you can find her running through parks, playing sports of all kinds and lifting heavy things. Having a knack for the outdoors and a love for being by the water, Jackie also enjoys testing her luck with fishing, sleeping in tents and going on travelling adventures any chance she gets.
Kiley joins FreshBooks with over 6 years of digital design experience, most recently as part of the CBC’s UX/UI team. Passionate about great digital experiences, Kiley’s living the dream of making technology a little friendlier for us all. When not tearing through books and studying the human psyche, Kiley’s singing country songs to his kids, cursing the Blue Jays, or taking another stab at War & Peace.
Paul has been developing since his mother gave him a book of games for a Commodore 64, then threw away the disk, forcing him to type them in. Once he learned he could begin fighting ogres sooner by skipping the lines starting with REM there was no stopping him. He’s a frequent speaker at technology conferences, and challenges co-workers to a bake-off at the drop of a hat.
Katie loves design that’s full of fun, bold colour and playful typography, which is why she was excited to join Freshbooks. Her background includes creating inspired wedding invitations, clean branding, and marketing for retail and financial brands from across North America. She’s a world traveller, diverse foodie, hoedown hero, daring cyclist and hot yoga dance party junkie.
Hannele fell in love with programming in high school, and has been developing one thing or another ever since. After some time in the support trenches, she’s finally worked her way to a development position, while keeping the perspective gained in dealing with real live users. She is both Finnish and Canadian, yet somehow missed the hockey gene. But you will occasionally catch her on a karaoke tear, imparting the immortal lyrics of Bonnie Tyler.
Dionne grew up on the mean streets of Walkerton—and by mean, we mean nice, incredibly nice. Growing up with four siblings, she learned to eat as quickly as possible, so she could compete for the best of the seconds. This competitive spirit was further developed during her time studying SYDE, where she spent many evenings honing her board gaming skills. Dionne loves to read, travel, and laugh, and is passionate about helping teams reach their potential, while having as much fun as possible along the way.
Nathan hails from the wet and blustery west coast of Ireland. A graduate of NUI, Galway, he spent a number of years working at networking giant Cisco Systems in the unified communications space. Growing tired of the incessant rain that is the Irish climate and looking for a new adventure, he caught a gust of wind (read: Boeing 757) and crossed the North Atlantic landing in Toronto. He joined FreshBooks with a mission to ship code. Outside of things tech-related, he likes eating, playing sports, watching films, and keeping busy in general. Nathan is the embodiment of the phrase “dance like nobody’s watching”.
Martin comes to FreshBooks with over 7 years experience in a software development consultancy servicing the finance and automotive industries. He graduated from the University of Toronto with a degree in Computer Science/Software Engineering and a minor in French. Martin’s hobbies include fiddling with new programming languages/frameworks, basketball and soccer. Martin is married, with a strapping young lad.
Born and raised in Toronto, Tony comes to FreshBooks with experience in Customer Support and Supply Chain Client Services. While technology and computers have always been an interest, Tony’s passion is in the past which led him to pursue a degree in History (Progressive and Gilded Age America wuddup). When he is not providing top notch support at the office, you can often find Tony on his personal time checking out local museums or hanging out with his pets; Bobo the Cat and his Corgi named Yoshi.
Ruth has been obsessed with problem solving through design since her mom came home frustrated at production changes in the factory she worked at. She simply asked, “Why didn’t they watch how we work or ask us for what we need?” This simple concept shaped Ruth’s career. With a decade of product and analyst experience, she’s excited to make awesome with the FreshBooks team everyday.
Hailing from a small town in Southern Ontario, Carly is a recent University of Windsor graduate and Toronto transplant. No stranger to customer service, she recently completed her third contract as a cast member at Walt Disney World. In her spare time, she can be found bingeing on a Netflix marathon, at the mall fuelling her shopping addiction, or laughing at her own jokes.
Born in Northern Manitoba / East end Toronto dweller +10 years / Father to a cheeky chihuahua / Affiliate Marketing practitioner / Design enthusiast / Alien conspirator / Moody Moose
Nora joined FreshBooks after two years of working in HR at Oracle Canada. Outside of FreshBooks, she spends her time coaching at the CrossFit gym she owns with her husband, perfecting pulled pork, and begging her family for a puppy.
Grace has extensive experience as an executive assistant supporting senior level executives in various industries. She joins the team with a “fresh” attitude and the desire to make her mark within FreshBooks . She loves spending time with her husband, son and dog, Harley. Grace is also a makeup artist and will spend any free time fussing over anything makeup, cooking or reading.
Partner Marketing Manager
Monica is excited to be joining the FreshBooks team after making an exit from the credit card marketing industry, in search of “something more”. She knew she found her new home the moment she stepped into FreshBooks’ kitchen of limitless coffee and snacks – it just felt right. Her super power: finishing full bags of party-size chips – any and all flavours will be consumed.
Partner Marketing Manager
An “ideas guy” by nature, Adrian grew up in Barbados before attending university in Ontario. Since moving to the cold, white north he has acquired a broad range of experience from finance to marketing and product management. At FreshBooks, he is focused on contributing to the success of our marketing efforts. His interests include a love of soccer and being creative in the kitchen.
Manager of Development
Ryan comes from the mobile gaming industry where he’s been managing kick-ass teams for more than five years. Harbouring a secret love of finance, he is actively pursuing his CFA designation. Someday he’d like to attend Singularity University (http://singularityu.org/) to help shape the future of humankind. But in his downtime, Ryan is a competitive dodgeball player.
Patricia excitedly joins FreshBooks after years of honing her customer service skills. From telephone interviewing, to managing stores, to cooking for a brunch restaurant, she loves taking on new challenges and enjoys helping people in anyway she can. She enjoys watching Star Trek: TNG (why ‘s everyone so mean to Data and Worf?!), eating ALL the cheese, and trying to make you laugh.
Tobi is a Computer Science graduate from the University of Toronto, passionate about Web Development. He joins FreshBooks with software development experience from research to co-founding a startup. When he is not busy messing with new programming languages or web frameworks, he can be found playing the drums, running around a soccer pitch or sipping some java.
As a recent M.Sc. graduate from the University of Guelph, Alex has joined the team of Guelphites turned FreshBookers. With a background in Human Computer Interaction, she is excited to turn code into great experiences for FreshBooks’ users. In her free time, Alex can be found paddling out into the wilderness with her giant goofball of a dog or bouldering at the local climbing gym.
Director of Product Management
Cam has been in mobile and SaaS Product Management since before they were really “things.” He’s obsessed with delivering products that people actually love. He grew up in Edmonton, but also lived and worked in France and England. He says, “I love all of those places, but I’m thrilled to be settled in Toronto and working for FreshBooks, a true Canadian success story.”
Geoff graduated from the University of Toronto with a degree in Computer Science. After working as a developer in the financial industry for six years, joining the team at FreshBooks seemed a natural next step. His love of coding and finance spilled over into his love of swing dancing and he created SwingTix.ca. Outside of swing dancing, Geoff loves high quality things like professional camera lenses, dark chocolate, scotch and great coffee.
Born and raised in Toronto, Andrew attended the University of Toronto studying an eclectic mix of Computer Science and Classics, which gave him the ability to both code and talk about the writings of Tacitus. In previous positions he has worked on a variety of web applications, server and application monitoring software, and video conferencing software (as well as a stint as a comic book store manager in his teens). He’s very excited to be joining the FreshBooks team. When not coding, he enjoys spending time with his family (wife, two kids, and three rescue dogs), board games, hockey, tea, and occasionally performing as a supernumerary with the Canadian Opera Company.
Mark is a Product Manager at FreshBooks with a bizarre work background. He was originally trained as a Mechanical Engineer but has since been everything from photographer to race instructor, and even sewer diver. This strange mix keeps his journal full of stories and lets him relate to a wide range of people. In his spare time he rides mountain bikes, hikes, and studies the weather.
Senior Software Developer
Jeff comes to FreshBooks after a long period of startups (some successful, some not), personal projects, and a short stint as a stay at home dad. He holds a B.Math degree with Honours Computer Science from the University of Waterloo, but don’t ask him to do math in his head. When he isn’t working or daddying (you know, being a dad, and not what Urban Dictionary defines it as), he is trying to learn as much as he can about anything related to web or mobile technologies. When he finds the time he also enjoys snowboarding, cycling, beer brewing (and drinking), all things LEGO, and travelling.
Born and raised in Toronto Jess(ica) is back home after a lengthy travel/volunteer adventure around the world & ready to jump back into the Customer Service realm. After completing her B.Comm. at Queens she spent some time in the travel industry where she sold and planned luxury villa vacations. In the winter you will find her on the ski hills; in the summer she leverages her superior party game skills to obtain cottage invites. She firmly believes that a day isn’t complete without at least one good laugh.
Alison Munn Garcia
Alison has recently returned to Toronto after spending several years living the Creative Agency life in New York with clients in the beauty and fashion industries, where she also attended Parsons School of Design. One of Alison’s goals was to work on a product that makes a difference in people’s lives – which makes this role a perfect fit for her. In her spare time, you can find Alison rediscovering Toronto, relaxing in cottage country off the grid, rescuing dogs, and methodically finding ways to include as much kale as possible into each meal. Beyonce is her spirit animal.
Erin comes to FreshBooks with a plethora of customer service and retail management experience. From flying high in the sky as a Flight Attendant to leaving your skin silky smooth with Aveda products, everywhere she goes she shares her love of people. When she isn’t off finding the cosiest corner café in Paris or the best Pho in Vietnam, she can be found volunteering or at home baking with her cats. Erin will answer your call with a smile - reminding you to sit, relax, grab a cup o’ tea and enjoy the moment.
Director, Strategic Planning
Once referred to as “Matty Fresh,” Matt is a reformed management consultant and a Xoogler. Matt joined FreshBooks to help build a strategy function from the ground up. He’s a calming influence on others, a natural team builder, and drawn to root cause problem solving. In addition to general sports enthusiasm, Matt is a reader of science fiction and a fan of ice cream.
Helen is a passionate business development and sales professional with over 13 years of SaaS experience, working exclusively within the accounting and financial professions. Her enthusiasm is infectious, she is a self proclaimed digital/cloud interpreter with the goal of helping accounting professionals get their micro and small business clients digitized! She has a positive drive at her core and she truly enjoys connecting with others; developing and nurturing relationships as partners with them for success. Helen is an avid runner and you will find her on a trail or at a city run. She loves seeing live music and concerts and has a passion for cooking - her motto: I eat therefore I run. Her real motivation comes from her daughter, Mila, who is her true fuel. She is proud to find a home at FreshBooks, where she can contribute her passion and expertise to improve everyones bottom line.
Saadat spent six years as a power system engineer before discovering his true passion for all things software and technology startups. To make up for lost time, he’s spent every waking moment of the last three years getting up to speed on the myriad of languages required for web development, while also experiencing the highs and lows of startup life. He comes to FreshBooks with a desire to learn how to build beautiful software products that scale to millions of users. Outside of coding, Saadat can be found experimenting in the kitchen, or discovering the newest coffee shops in Toronto.
Senior BI Analyst – Customer Economics
Maureen joins FreshBooks after just finishing her MBA at the Tuck School of Business at Dartmouth and is excited to use her background in finance and analytics to help the marketing team. Originally from California, she is new to both Toronto and Canada and agrees with the Economist that Toronto is the best place to live, despite the winter. When not at work, you can find her spending as much time outdoors as possible with her husband and son. She is most often either snowboarding, biking, running or hiking. Although, her first love will always be soccer and her claim to fame (or really infamy) is playing against the Brazilian star, Marta, in the Swedish Damallsvenskan league.
Chad comes to FreshBooks with an extensive background in marketing, sponsorship and event management. As an obsessive European football fan (Go on, United!) and long suffering Edmonton Oilers fan, Chad likes stories about crappy teams winning games they shouldn’t win and finding a way to laugh in everyday situations. In his spare time, Chad is a travelling stand-up comic who has appeared regularly in clubs, bars, coffee houses and the occasional pizza joint across the province.
Senior Manager, Talent Development
Ritva is thrilled to be joining FreshBooks’ Talent Development team. After years spent working in the OD trenches, she believes that we will only become the world’s #1 cloud accounting solution by optimizing our amazing talent. She is a staunch McGillian, having obtained both her BA and MBA there. Ritva suffers from a severe case of wanderlust. To tame this lifelong syndrome, she practises Chinese calligraphy, kayaks over to the Islands and hunts for that perfect bowl of ramen here in Toronto. A rabid Tour de France fan, you’ll find that come July she is emotionally preoccupied for 3 weeks. Vive Le Tour!
After graduating from UofT with a degree in Neuroscience, Richard is trading his love for the brain to pursue a worthier cause: winning the hearts of FreshBooks’ customers. He knows it’s not going to be an easy road, but don’t let his inability to grow facial hair fool you; he’s absolutely possibly old enough to ride shotgun. Not everything in the world will make sense, and neither will he sometimes. The important thing is green mangoes. Hobbies include: introspective daydreaming, excessive use of unnecessary adjectives/adverbs, singing out of tune and writing fiction.
Mark’s career is focused on designing top-shelf digital experiences that bridge the customer-centric perspective with business objectives. Before joining FreshBooks, he led and managed UX Design & Research initiatives at Electronic Arts, for popular and award winning games like FIFA, MaddenNFL, SSX, and his favourite game NHL. When he’s not playing video games, he’s outdoors skiing, hiking, or trail-running. In early 2015 Mark relocated to Toronto from Vancouver and gave up his cool weekend gig as a Mountain Safety Patrol at Whistler with a free season pass! This dude is obviously committed to UX at FreshBooks.
Before joining FreshBooks, Ike managed PPC campaigns for some of Canada’s largest advertisers. He has a Mechanical Engineering degree from McGill. Always up for a contest, Ike will compete at anything from trivia to one-arm push-ups. In his free time, he can be found on a tennis court working on his kick serve. He’s holding out hope for finally joining the pro tour once he nails it.
Manager of Support
Futurist, Monarchist and Enthusiast. Vern is interested in a great many things, notable among them are dragons, spaceships, time-machines, old cars, and time-machines made out of old cars. But, it’s his passion for the customer experience that brought him to FreshBooks. With over 10 years as a contact centre leader, providing global support for a multitude of brands and industries, Vern brings a tremendous amount of experience along with him to the support team at FreshBooks. Vern believes amazing service starts with amazing people, and could not be more excited and proud to be part of a support team that, in his own words, could only be described as “World Class.”
Paco (which is short for Francisco in Spanish, fact of the day) is thrilled to be part of the FreshBooks family. He was born and raised in Mexico City, where he studied acting, music, piano and guitar. Paco has a love for all things sports. Especially soccer. He graduated from Sheridan College’s Music-Theatre Program and recently completed a post-grad in Project Management at the University of Toronto. In his free time, Paco loves going on all sorts of adventures, whether it is a good movie at a local theatre, volunteering at a soup kitchen or climbing the Rocky Mountains, there is rarely something Paco would say no to.
Before FreshBooks, Veronica spent five years working with children with autism and loved every minute of it. Then she was in search of a change: with over a decade’s worth of customer service experience, a genuine love for people, positive energy, the maximum amount of patience any one can ever have, you got a Support Rockstar. She enjoys cooking without recipes, working out (including paddling and yoga), and a nice glass of red wine.
Originally from India, Anurag decided to swap out the heat for a dose of extreme Canadian cold when he went to the University of Toronto for engineering. Anurag spends his time programming, reading books and taking naps. He also loves spicy food, like really spicy food.
Sacha’s a developer with a fervor for crafting beautiful user experiences, and a passion for process. He comes to FreshBooks after nearly a decade of agency life, where priorities were a little bit different. Friends know him as an encyclopedia of random knowledge, and the guy who makes the best damn grilled cheese you’ve ever had. When he’s not cracking out code, you can find him planning his next travel adventure, checking out new restaurants in the city, cooking up new dishes at home, or trying the latest craft beer.
Little is known about this handsome fellow before he joined FreshBooks as CEO Mike McDerment’s Shadow CEO. Since joining the Fresh Dogs his confidence has blossomed and he’s learned how to romp and play, while somehow still managing to look dignified. Around the new, larger FreshBooks office Munroe has proven to be a time-saver when somebody needs to grab a quick word with the CEO; you can always find Mike by following Munroe’s adoring gaze.
Chief Buoyancy Deliverer
If you see somebody randomly break into a smile of pure delight chances are Mecho has just bounded by. This energetic little guy was born at a farm just north of Toronto. He’s part cocker spaniel, part poodle and (judging by his incredible leaps of joy) part tiger. Despite being the smallest of the regular Fresh Dogs he can usually be found starting shenanigans with his larger mates, hugging and kissing coworkers (literally) or power napping near his dad, Momchil.
VP, Cross-Cultural Integration
Born on the streets of Thailand you might expect Gucci to be tough or standoffish. But after choosing Jason as his dad through rescue organization Soi Dog, Gucci has demonstrated tremendous positivity and adaptability. Science hasn’t created a perpetual motion machine yet, but that’s probably just because nobody has studied Gucci’s wagging tail……