We round up the best links we’ve clicked on this week.
Newsy and Resourceful
Appcues: A Guide to Proven Customer Retention Strategies
“You may have heard the metaphor already, but trying to build a business with poor retention is like trying to fill a leaky bucket. No matter what you do, you can’t gain traction to create a healthy business.” (read)
Priceonomics: The Science of Headline Writing: Does A/B Testing Headlines Work?
“Earlier this year, we built a tool that lets us A/B test article titles. We were tired of guessing whether to publish an article with the title “The Rise of Kimchi Diplomacy” or “The Campaign to Make You Eat Kimchi.” So now we can run a statistical test on two titles to see which one people click more.” (read)
GrooveHQ: How Storytelling Increased Our Blog Engagement by 300%
“Think of your awesome, valuable posts as sugar-coated medicine. They deliver what your audience wants, as well as what they need.” (read)
Freelancers Union: 5 Reasons to Share Your Work-in-Progress
“The “magic” of creativity fascinates people to no end. Sharing WIP pulls back the curtain a bit and invites people to peek in. When people get an inside look at your process, they will feel more connected to the outcome.” (read)
99U: Don’t Let Email Zombies Eat up Your Day
“One recent study found that millennials are more frequent users of email than any other age group: They are more likely check email from bed (70%), from the bathroom (57%), or—most disturbingly—while driving (27%).” (read)
Jennifer E. Snyder: The (Seemingly) Lost Art of Running a Business Like a Human Being
“Sadly, there seems to be an enhanced (and sometimes aggressive) focus on cutting humanity out of business, altogether. So much of what we see in this strange, amazing, creative world of entrepreneurship has to do with building a perfect brand.” (read)
Entrepreneur: Millennials? Focus on Individuals, Not Demographics
“We’ve been led to believe that this generation, which now makes up the largest percentage of the workforce, is completely different from any other before it.” (read)
Harvard Business Review: Messaging Apps are Changing How Companies Talk with Customers
“Welcome to the era of ‘conversational commerce,’ the term for online business that’s powered by natural language technologies.” (read)
A Little Levity 🙂
Co.Design: Snapchat’s New Glasses are as Silly as Snapchat (And That’s Why They’ll be a Hit)
“The Spectacles come in thick frames and bright colors, and they’ll be sold by Snap Inc.—the new name of the company. Snap’s plans are more grandiose than the Snapchat app, and involve extending Snapchat’s ethos into the sphere of hardware.” (read)
By / About FreshBooks
ICYMI: Our Posts This Week
- Choosing Your Logo Color: Should You Stand Out or Play it Safe?
- Does Calling Yourself a ‘Freelancer’ Hold You Back?
- Get All the Support You Need: Government Resources For Small Business Owners
- Stay Afloat: 5 Simple Financial Ratios to Measure the Performance of Your Business
Have a great weekend!