Highlights from #imakealiving Los Angeles and Looking Ahead to Toronto!

FreshBooks is on the road! Last month, we hosted #imakealiving in Los Angeles. Next up: Toronto!

With great risk comes great reward—and for small business owners everywhere, this couldn’t ring truer! Plenty of heart, soul and labor goes into the creation and maintenance of a small business. And guess what? FreshBooks is here for you every step of that journey. Last month, we hosted our first #imakealiving event of 2018 in Los Angeles. Here’s how it all went down!

RSVP to #imakealiving here

Highlights from #imakealiving Los Angeles

The inspiring panel included Ralph Garman (Radio star of entertainment news report The Showbiz Beat), Lisa Niver (a travel Journalist Extraodinaire and winner in the 59th annual 2017 Southern California Journalism Awards for her print column in The Jewish Journal), Micki Krimmel (Creator of Superfit Hero, an award-winning serial entrepreneur, marketing specialist, and world class roller derby athlete), Clint Schaff (worked for David Bowie, The Yankees, at the Clinton-Gore White House, and won the award for most effective marketing communications for his work on Call of Duty.) The event was moderated by Saul Colt North America’s best word of mouth marketer.


We had a great time visiting your city, Los Angeles! The Hollywood Improv Comedy Club could not have been a more welcoming venue for our event. This was indeed the place to be if you were in the market for entrepreneurial advice! Throughout the morning, we had a chance to hear from and connect with our speakers, who shared their valuable experiences as small business owners.

Our panelists had some incredible insight, sparking meaningful discussions throughout.

Micki weighed in on the topic of becoming a small business owner. She explained that she wasn’t great at being an employee at a company owned by someone else, and that this constantly got in her way.

She felt herself fall into a similar habit time and time again—she would start a job off on the right foot, then would quickly be overcome with boredom. This was a turning point for her. She realized, instead, that it was time she started something for herself—and started working for herself.

Micki also viewed this very much as a lifestyle choice. She wanted to be able to design her life around what her personalized ‘day-to-day’ vision could be. Which is why it felt right for her to take the leap into entrepreneurial life!


Our panelists discussed how they defined their own personal success.

Clint explained that the way he defines and views success for himself is ever-changing. Over time, he realized that although many of his values and interests remain the same, some of them have certainly also evolve­d—and may continue to do so.

Something he realized along the way was that answering emails and sitting in meeting, after meeting took up far too much of his time for his own liking. He discovered how much happier and more productive he was as soon as he got out of that working environment.

Clint feels that it’s crucial to be able to incorporate the way you personally understand and experience success into what you’re doing at work each day.



Our panelists discussed how important patience really is in order to be successful.

Lisa’s view on the matter was the perseverance is far more important than patience. She believes that if you don’t quit, you may just get somewhere great in time. Sometimes it’s impossible to ignore that feeling of impatience since we’re all human. But pushing forward despite that feeling is what counts in the end.

Lisa feels that keeping focused on what it is you want to achieve, and where it is you want to be, is more about persevering than remaining entirely patient throughout the process. It’s important to embrace the many feelings you’re bound to have as you experience the entrepreneurial journey ahead.


And finally, our panel touched on the significance of being visible on social media, and how this can (and will) amplify your brand.

Ralph explained that his relationship with his customers/audience is, in fact, the most critical part of his job. He believes strongly that he must connect with his audience, otherwise, he simply won’t get the business he wants.

Ralph feels that his strong-suit is engaging as much as possible with his customers. He doesn’t consider himself to be a ‘typical’ business person in many senses, as his whole job, depends heavily (if not entirely) upon audience engagement.


Looking Ahead to #imakealiving Toronto

For the 2nd city on the #imakealiving tour, we will be in our hometown, Toronto! Our event helps to facilitate and inspire connections between small business owners—and we’re honored to be a part of it all. We can’t wait to host this awesome event next in our very own city!

Event: #imakealiving powered by FreshBooks
When: Wednesday, March 28th, 9:00AM–12:00PM EDT
Where: FreshBooks HQ, 1655 Dupont Street, Suite 250, Toronto, ON M6P 3T1 Canada
Details: #imakealiving will host a diverse panel of people from different industries. They’ll share stories about their livelihoods and non-traditional career journeys. Our panelists will then show you how to harness that inspiration and apply it to your own career. Our goal is to motivate and empower you to break out of your comfort zone and take some chances with your career and marketing!
Cost: Free – seeing you thrive is all the payment we need!
We’ll be announcing our speakers in the next few days, so stay tuned.

RSVP to #imakealiving here

Not in Toronto? Don’t Worry, There’s Even More to Come!

Want to see FreshBooks come to your city next year? Leave a comment below! And don’t forget to follow @freshbookslive on Twitter!

about the author

FreshBooks is the #1 accounting software in the cloud designed to make billing painless for small businesses and their teams. Today, over 10 million small businesses use FreshBooks to effortlessly send professional looking invoices, organize expenses and track their billable time.