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How Much Do Web Designers Charge? A Guide for Freelancers to Price Their Work

Web designers typically charge about $75 per hour. A business website could potentially cost between $5,000 and $10,000, with $6,760 being the average cost to set up, design, build and create content for a basic website. This figure also includes maintenance and training the client. Custom websites will cost more, according to Website Builder Expert.

In this article, we’ll cover:

How Much Do Web Designers Charge?

Web designers either charge by the hour or a flat fee per project.

Hourly Rate

Reasonably skilled freelance web designers make about $75 per hour. This figure can vary though, according to CSS-Tricks.

Website Builder Expert estimates that the cost to design a website is $30 to $80 per hour and the cost to develop it is $100 to $180 per hour.

Freelancers typically make a higher rate than in-house web designers because they don’t receive health insurance and other perks that employees receive. Freelancers also have much less job security. They go from contract to contract. A higher rate compensates them for the lack of long-term commitment from clients.

A few factors determine whether a freelancer will charge more or less than $75 per hour:

  • Pet projects. A freelancer might offer a nonprofit, a friend or family a lower rate.
  • Project length. Long-term projects might deserve a slightly lower hourly rate.
  • Project difficulty. Will you need help from a programmer, developer or graphic designer? Charge more. Is the project similar to another one you did? If you can copy and paste much of your past work, charge less (unless you don’t want to).
  • Page count. More pages to design means more work. Extras like a blog or an e-commerce component can cost more, too.
  • Commitment level. If you can only put in a few hours work here and there instead of committing to the project full time, consider lowering your price.
  • New or old client. Some web designers will charge a new client less to land the project, though this might set a bad precedent.

Flat Rate

Clients love paying web designers flat rates because they know exactly how much they’ll pay upfront. Web design freelancers hate flat rates because you can never be 100 percent sure how long a project will take, especially if the client asks for endless changes, according to CSS-Tricks.

It’s a good idea to question the client extensively before providing prices to make sure you understand their budget and project requirements.

Here’s a basic web design price list:

  • Setup: $160
  • Design and building: $5,000
  • Content creation: $500
  • Client training: $600
  • Maintenance: 500
  • Total: $6,760

The average cost of basic website creation by a freelance website designer is $6,760, according to Website Builder Expert. This cost only covers the first year.

That said, each cost can vary. Setup can cost as little as $50 and go as high as $200, depending on the website domain cost and other factors. A custom website design will cost $5,000 at minimum and can go upwards of $10,000.

Content creation varies from $500 to $5,000 depending on how much content the client wants. And the annual cost of website maintenance costs about $500 to $1,000.

People also ask:

How Much Should a Web Designer Charge?

A freelance web designer should charge an hourly rate based on his cost of living and any business expenses. It’s best not to charge what you made when working as an employee.

A web design company pays for overhead like equipment, training and conferences, health insurance, utilities, software licenses and much more. A freelance web designer must set their minimum hourly rate to accommodate all of these expenses to keep their business afloat.

Going below your minimum hourly rate sets a bad precedent. Clients will start expecting this rate and you’ll start valuing yourself at this rate, which is even worse. You may get less work, but you’ll get paid well for the work you do get and have the time to do the job well.

 

Beewits has a free website design cost calculator that helps you figure out your hourly rate.

How Much Do Web Designers Charge per Hour?

Web designers make between $31 to $42 per hour, with the average being $36 per hour, according to Salary.com.

The caveat is that this number includes all web designers, including those who work in-house at agencies. Freelancers make higher hourly rates because they have more overhead expenses.

Freelance web designers charge based on skill level. They typically charge between $30 to $80 per hour to design a website, according to Website Builder Expert.

How Much Do Web Designers Charge per Website?

Freelance web designers charge between $500 to over $5,000 per website, according to 99designs. The flat rate depends on the complexity of the job and the experience level of the designer. The more pages required, the more the website will cost.

That said, if the pages will look fairly similar, some web designers create templates that the client can fill out themselves. This method cuts costs.

  • For example, if a client wants an e-commerce site the web designer can create a template for the product pages that the client can populate with content themselves.

Web development services are $75 to $300 extra per hour. Some web designers also do development work, others outsource this job to a developer and bump up their hourly rate as a result.

Sites that need constant revisions and updates will also cost more in maintenance after the first year. This can cost $500 to $1000 yearly, according to Website Builder Expert.

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