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5 Min. Read

The 3 Best Email Blast Software (Free & Paid)

We’ve all gotten them - blast emails from a company that we were interested in at one point, and signed up for their newsletter. Email marketing software and services are some of the best forms of digital marketing that a company can utilize. It’s also one of the most cost effective forms of digital marketing a business can utilize. If you’re looking to increase the range of your audience, consider marketing emails today!

Here’s What We’ll Cover:

What to Look For

The 3 Best Services and Software

Key Takeaways

What to Look For

When you’re looking to use email marketing software or services, there are some key features that you’ll want access to. Having these email marketing tools can make or break your email marketing campaigns.

  • A drag-and-drop email editor
  • Personalized bulk emails (automation) 
  • An easy to manage email list
  • Ways to avoid being sent to the spam folder
  • The option for unlimited emails
  • Email analytics

These email marketing tools and features are some of the most sought after for business owners of any size. They can help email marketing campaigns see success. Email marketing efforts can take time, but the services and software we've chosen help cut down on time and not the quality.

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The 3 Best Services and Software

1. Constant Contact

Cost: 60-day free trial, $20/month afterwards

Overview:

Constant Contact is an email marketing service that’s reaching the top of many lists for best services and software. An account with Constant Contact gives you access to unlimited emails, as well as tracking and reporting. The number of features available from Constant Contact is staggering.

Along with the email marketing tools they provide, you’ll be given access to a suite of other tools as well. Constant Contact provides Facebook ads integration and eCommerce platforms integration. Social media sharing tools are also available.

Using one of their Emails Plus accounts offers email automation. This is indispensable to small business owners who need more time in the day. Constant Contact also offers live customer service to help you when you need it. This allows new users to truly learn the software from a qualified expert.

If you’re looking for an email blast service, you can’t go wrong with Constant Contact. They're a powerful tool in the world of email marketing.

2. SendinBlue

Cost: Free, or $25+/month for paid plans

Overview:

Business owners who are looking for an email marketing service as well as an SMS marketing service can rely on SendinBlue. The toolset available within the software helps users create engaging emails. The platform functions as a drag-and-drop builder, easy for anyone to use.

The best part about SendinBlue’s email marketing services is that there are free options for small business owners. The free subscription allows for up to 300 emails per day. The only downside to this is that the emails will have SendinBlue’s branding on them. For businesses that are just starting out, this isn’t such a bad thing, but larger establishments may want to consider a paid plan.

Paid plans start at $25 a month, and SMS messaging services can be added on. The cost of the SMS messaging services will vary based on your business’s needs, however.

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3. ConvertKit

Cost: 14-day free trial, $29/month afterwards

Overview:

ConvertKit provides impressive email marketing tools designed specifically for professional bloggers and authors. It’s meant to be easy to use, as well as packed with powerful features. These features help make beautiful emails.

One of the key features that designate it for bloggers and authors is the ability to offer content upgrades and incentives. This is achieved using email signup forms. Then, when signups occur, they provide easy to manage auto-responders. All in all, it’s a unique service that many other email blast software don’t have.

Something very important to authors and bloggers alike is the ability to segment subscribers on a mailing list easily. If additional content is provided, you’ll want to be able to determine who already has it. ContentKit helps you keep track of this, and prevents repetitive emails from being sent to those who have already signed up. Advanced segmentation is easy with this program.

ConvertKit not only allows for segmentation and content upgrades, it allows for paid email newsletters. Content can be generated within the email platform. Subscriptions can be managed entirely through the kit. This makes selling exclusive content easier than ever. The dynamic content in ConvertKit is invaluable for creators, and an all-in-one solution for most.

Key Takeaways

Email marketing campaigns can make or break your small business. When you’re looking at email marketing platforms, you want to make sure the one you pick is right for you. Looking for a service that offers a free trial or a free account is the best way to do that! It allows you to pick the email marketing solution with the tools that make the most sense for your needs.

If you’re looking for more information about email campaigns, or more guides like this, check out our resource hub! We’ve got plenty of articles that cover all the topics that matter to you!


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