Today, The Globe and Mail – Canada’s largest National Newspaper – did a feature on FreshBooks, profiling us as “The Next Big Thing“. That seems like a rather bold statement to every nerve in our (mostly) Canadian bodies, but we’ll take it!
The article tells the story of our metamorphosis from a company who thought it had to pretend it was bigger than it was (we were working in my parents basement at the time!), to a company that is comfortable in it’s own skin. There is also a video where I share some of our story and our approach to the market – check out the video.
Thanks to Diane Jermyn and Rosa Park who were great to work with and did a very nice job with the piece. Thanks also to the editors at The Globe for profiling an emerging Canadian company. Start ups need help getting their stories out there, and it’s great to see Canadian media covering a company emerging North of the 49th.