The Best Invoicing for Marketers
Send invoices that stand out from the crowd. FreshBooks’ online invoicing software creates beautiful invoices that engage clients and can be easily customized for a personal touch.
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As a marketer, you have a knack for grabbing attention and innovating. So it’s crucial that your invoice has the same spark you do.
Free marketing invoice templates from FreshBooks are easy to fill out and send, simplifying your invoicing process. Quickly add personalized details to make your invoices not only a way to get paid, but a way to market yourself as well.
Download FreshBooks’ marketing invoice templates in popular formats like Word, Excel, PDF, Google Docs and Google Sheets.
Check out the free invoice templates gallery.
Download a Marketing Invoice Template
Invoice with FreshBooks
Invoice with FreshBooks
Invoice with FreshBooks
What Is a Marketing Invoice Used For?
A marketing invoice is used to bill clients for work carried out by freelance marketers or small businesses that specialize in marketing.
Cash flow is especially important to self-employed workers. Invoicing promptly for your work and including clear payment terms will help ensure the financial health and long-term viability of your business.
A marketing invoice is also used as a marketing tool. Here are some tips:
- Include your logo or company colors
- Add a link to a recent blog post or your social media channels
- Add incentives like discounts for repeat customers
- Include an email address to send feedback or testimonials you can use on your website or social media posts
- Don’t forget to thank the client for their business
Marketing invoices can be used by:
- Content marketers
- Web content writers
- Social media marketers
- Web producers
- Search engine optimization (SEO) specialists
- Search engine marketing (SEM) specialists
- Product marketers
- Digital marketers
- Inbound marketers
- Email marketing specialists
- Outbound marketers
- Brand marketers
- Marketing analysts
- Paid media specialists
- Freelance marketing assistants
- Online marketers
Marketers charge their clients using one of these methods:
- Hourly rate
- Project-based pricing
Invoices help clients understand what they’re paying for. Clients will have fewer questions, helping you save time in the long-run.
Break out each service in a separate line item. Include your hourly rate and how many hours you worked for each service. Or add a pre-agreed upon fee beside each service. If it helps to add some color to your invoice, add metrics as well to show that you hit your targets.
How to Create a Marketing Invoice
Download our free template and then customize it to fit your needs following these steps:
- Start by downloading your free marketing invoice template
- Add your contact information
- Insert your company logo at the top
- Fill in your client’s contact information
- Add an invoice number, invoice date and payment due date
- List the services provided and add a description of each. Be specific. “Instagram campaign from November 15-23 for Black Friday sale” is better than writing “Social media campaign”
- Add metrics for your services to show you hit your goals
- Add a price for each service, whether it’s a project fee or hourly pricing
- Add sales tax, if required by your state
- Account for anything that affects the total. Subtract any deposits from the total project fee or charge for late fees from a previous overdue invoice
- Calculate the total amount and double check your work
- Complete the invoice by inserting payment terms at the bottom (i.e. late fees and payment methods you accept). Include account information if you want to be paid by international transfer, PayPal etc.
- Send the invoice online via email. Or print it off and send via regular mail
Don’t be afraid to send payment reminders after the invoice has been sent to the client. Clients get busy and forget or they have their own cash flow issues. Either way, late invoices seriously hurt marketing freelancers.
Invoice Types for Marketers
Your contract with your client will determine what type of invoice you choose. Perhaps you’re doing one-off marketing work or the client isn’t a regular one. Or maybe this is an ongoing contract.
Here are the most common invoice types in marketing:
- Standard Invoice: The most common option. This invoice can be adapted to all types of projects and pricing structures.
- Automatic Invoice: The best option if you bill your clients the same amount every billing cycle for standard marketing work. The same invoice can be used and sent.
- Prepaying Invoice: An invoice used to charge your client for a deposit or retainer before work has started.
- Progress Invoice: Best for longer projects where you need to bill the client in stages.
Download a Marketing Invoice Template for Free
Simply download the free marketing invoice template and easily create professional invoices for your marketing business, whether you’re based in the US, Canada, the UK or beyond.
Improve your cash flow by getting invoices out the door faster with our simple-to-use template.
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